Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9514 Articles

Display - Jul 24, 2025 Brazilian agency partners with Adobe GenStudio for AI-powered creativity

GALERIA.ag executives announce Adobe GenStudio partnership for AI-powered creative automation in Brazil

GALERIA.ag becomes first Brazilian agency to implement comprehensive AI creative automation platform.

by Luis Rijo

Search - Jul 24, 2025 Google Search experts reassure industry on AI search at Bangkok event

Google's Gary Illyes explains AI search systems share crawling, indexing mechanisms with traditional SEO.

Google's Gary Illyes confirms traditional SEO methods remain effective as AI search tools share similar mechanisms.

by Luis Rijo

AI - Jul 24, 2025 Google Network advertising revenue declines 1% as AI features reduce publisher traffic

Google Network revenue declines 11% while total Google ads grow 27% from Q2 2022-2025. Chart shows diverging trends.

Alphabet Q2 2025 results show Network revenue pressure while Search and YouTube advertising grow amid fundamental changes in user search behavior.

by Luis Rijo

Data - Jul 24, 2025 Google updates Ads Data Hub methodology with expanded metrics scope

Google Ads Data Hub analytics dashboard with blue data visualization elements and measurement metrics interface

Google expands measurement capabilities for advertisers with new metrics and refined traffic classification standards in latest platform documentation.

by Luis Rijo

Video - Jul 24, 2025 Dentsu expands Magnite partnership for CTV advertising

Dynamic streaming video displays showcase connected TV advertising technology and programmatic media innovation.

Expanded partnership deploys SpringServe platform across EMEA markets to enhance CTV and video activation capabilities

by Luis Rijo

Data - Jul 24, 2025 DuckDuckGo browser redesign focuses on streamlined privacy interface

DuckDuckGo browser interface showing redesigned elements including Duck.ai button and privacy-focused layout

Privacy-focused browser introduces visual updates and expanded AI access while maintaining core security features.

by Luis Rijo

Data - Jul 23, 2025 Google Ads API enables dual gclid and gbraid fields starting October 3

Google Ads API gclid gbraid tracking fields magnified through lens over city skyline data visualization

Google removes restriction preventing simultaneous use of click identifiers in conversion uploads.

by Luis Rijo

Data - Jul 23, 2025 Google Analytics launches MCP server for AI-powered data conversations

Google Analytics launches open-source Model Context Protocol server enabling natural language data queries through AI assistants.

by Luis Rijo