Google Analytics launches lead acquisition and loss tracking reports
Google introduces comprehensive lead generation reporting system with new audience templates and event schema for businesses.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Google Analytics enables direct Reddit Ads cost data tracking integration
Google Analytics 4 launches native Reddit advertising cost import feature, streamlining cross-platform campaign measurement for digital marketers.
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Google dismantles 9,800+ channels in Q2 2025 coordinated influence operations
Google's Threat Analysis Group terminates thousands of YouTube channels and blocks domains across multiple platforms in coordinated influence campaign crackdowns spanning seven countries.
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Innovid expands LinkedIn integration for CTV advertising
Platform integration enables marketers to activate LinkedIn Connected TV campaigns within unified workflow system.
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Anthropic commits to EU AI Code of Practice compliance
Leading AI company announces intention to sign European regulatory framework on July 21, 2025.
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HP launches advertising business with device-targeted campaigns
HP Media Network targets 160 million U.S. users with laptop ads and streaming service to compete in retail media space.
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Polish streaming viewership climbs as summer viewing habits evolve
Nielsen data shows YouTube and Netflix gains amid traditional TV decline during June vacation period.
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Microsoft executive compares Copilot to Google AI Mode in public analysis
Microsoft's Jordi Ribas demonstrates search differences between Copilot and Google AI Mode in July 21 LinkedIn post.
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Agentic AI threatens traditional DSP business models says industry veteran
Industry expert argues artificial intelligence agents could eliminate core programmatic advertising platform functions through automated campaign management and curation strategies.
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Google Search Console updates icon design with new visual elements
Google Search Console introduces refreshed icon featuring magnifying glass and bar chart elements for improved brand communication.
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EU clarifies AI model thresholds in new regulatory guidelines
Commission sets 10²³ FLOP computational benchmark for general-purpose model classification under AI Act enforcement framework.
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Meta data center impacts local water supply in Newton County
Georgia residents report dry taps and sediment buildup after $750 million facility construction begins.
