Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9514 Articles

Video - Jul 25, 2025 YouTube introduces refined viewer analytics with casual and regular metrics

YouTube Studio Audience analytics showing new viewer segmentation: 54.6% new, 20.3% casual, 25.1% regular viewers.

YouTube launches new audience segmentation replacing returning viewers with three categories: new, casual, and regular for enhanced creator insights.

by Luis Rijo

DOOH - Jul 25, 2025 APG|SGA posts mixed H1 2025 results amid challenging Swiss market

APG|SGA advertising revenue trend 2021-2025 showing CHF 148.2m in H1 2025, down 1.5% from peak 150.5m

Swiss advertising giant shows resilience with digital expansion despite revenue decline.

by Luis Rijo

AI - Jul 24, 2025 Google breaks publishers' business models with new AI search experiment

Cloudflare CEO criticizes Web Guide feature as Google continues disrupting content creators on July 24.

by Luis Rijo

AI - Jul 24, 2025 Pichai-Musk social exchanges spotlight tech AI competition

AI leaders Sundar Pichai and Elon Musk in professional portrait highlighting tech industry competition

Recent interactions between Google CEO and xAI founder reveal competitive dynamics in artificial intelligence advancement.

by Luis Rijo

Data - Jul 24, 2025 Google Analytics experimental MCP server enables AI conversations with data

Analytics dashboard interface showing data visualization charts, graphs, and metrics for AI-powered analytics.

Google launches experimental open-source Model Context Protocol server connecting AI assistants to analytics data through natural language.

by Luis Rijo

Data - Jul 24, 2025 Indonesia agrees to US data transfer framework in historic trade deal

Trump announces historic US-Indonesia trade deal enabling cross-border data transfers July 2025

Indonesia commits to personal data transfers to US under new trade agreement announced July 22, 2025, requiring data protection adequacy recognition.

by Luis Rijo

Data - Jul 24, 2025 Study: large language models qualify as personal data

Neural network brain with EU stars and privacy locks showing AI models containing personal data under GDPR law.

Researchers publish framework demanding GDPR compliance throughout AI development lifecycle.

by Luis Rijo

Data - Jul 24, 2025 McDonald's Poland faces record €3.89 million GDPR fine for processor oversight failures

McDonald's clown mascot crying over GDPR data protection documents after €3.89M Polish fine for data breach.

Polish data protection authority imposes comprehensive penalties following employee data breach at McDonald's franchise network.

by Luis Rijo