Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9521 Articles

Data - Jul 23, 2025 Cambodia announces comprehensive data protection law

Cambodia's data protection law merges traditional Angkor Wat architecture with modern digital security symbols.

Draft legislation establishes data protection framework requiring two-year implementation period for Southeast Asian nation.

by Luis Rijo

Video - Jul 23, 2025 YouTube introduces new AI video creation tools powered by Veo

YouTube launches photo-to-video, generative effects, and AI playground for Shorts creators on July 23, 2025.

by Luis Rijo

Data - Jul 23, 2025 DoubleVerify reveals North America's ad quality improvements amid rising bot fraud

Bot fraud rates surge 400% in US while Canada maintains stable 0.1% throughout 2024 quarters

Media verification specialist documents 4.6% brand suitability violation rate alongside 101% surge in bot fraud activity.

by Luis Rijo

Data - Jul 23, 2025 Internet outages reach 'shutdown season' across 125 countries in Q2 2025

Global network connections illuminate Earth as Internet disruptions affect digital marketing across 125 countries

Government-directed shutdowns returned with unprecedented scope during second quarter, affecting digital marketing campaigns and network infrastructure across multiple regions, according to Cloudflare analysis.

by Luis Rijo

Video - Jul 23, 2025 Netflix breaks into top 3 media distributors for first time

Netflix achieves 8.3% TV share ranking third in Nielsen's June 2025 Media Distributor Gauge behind YouTube's 12.8%

Netflix posts largest monthly increase among media companies climbing to 8.3% share.

by Luis Rijo

Video - Jul 23, 2025 Streaming share rebounds to 23.7% in Mexico after 2024 decline, Nielsen data shows

Nielsen Mexico June 2025 streaming data shows 23.7% share with YouTube leading at 11.1%, Netflix at 5.0%

Mexico's streaming viewership surges in June 2025, reversing previous year's downturn with expanded measurement.

by Luis Rijo

Retail - Jul 23, 2025 Walmart limits beauty sales to brand owners and authorized sellers

Beauty makeup brushes representing products affected by Walmart marketplace seller restrictions

Retail giant restricts third-party sellers in beauty categories, requiring enhanced documentation for continued marketplace access.

by Luis Rijo

AI - Jul 23, 2025 AI keywords tracked in Pew Research study explained

Sparkling AI letters illustrate artificial intelligence's growing dominance in search results and web traffic.

Individual analysis of every artificial intelligence term used to identify AI content across 2.5 million webpage visits.

by Luis Rijo