Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9521 Articles

AI - Jul 23, 2025 AI search summaries reduce link clicks for Google users

AI search summaries reached 58% of users in March 2025, while only 13% visited AI tool websites directly.

58% of users encountered AI-generated summaries in March 2025, with only 8% clicking on traditional search results when these features appear.

by Luis Rijo

Search - Jul 22, 2025 Google's AI Overviews appear outside top position only in 8.64% of searches

Google search results showing AI Overview boxes positioned at different ranking levels with global map background illustrating variable placement patterns.

Analysis reveals AI summaries can only rank as low as sixth position across multiple countries.

by Luis Rijo

Search - Jul 22, 2025 Tech publisher Geekflare shuts down content team after Google algorithm impact

A digital publisher sits alone in an empty office surrounded by packed boxes after business closure due to algorithm changes.

Independent tech publisher reduced from 53 employees to 2 following search traffic decline, highlighting industry-wide concerns over algorithmic changes.

by Luis Rijo

AI - Jul 22, 2025 Google expands Ad Manager partner guidelines with machine learning restrictions

Google blocks AI access to advertising creatives with new Ad Manager policy restrictions effective July 2025.

New restrictions prohibit using advertising creatives for training AI models as platform refines usage boundaries.

by Luis Rijo

Search - Jul 22, 2025 Google's June 2025 core update brings dramatic ranking changes in 16 days

Major algorithm update completed July 17 shows HCU recovery patterns and AI Overview impact across verticals.

by Luis Rijo

Search - Jul 22, 2025 SEO survives AI search disruption as expert challenges industry hype

Digital visualization showing AI search technology evolution with neural networks and data streams connecting traditional SEO to modern search platforms.

Industry veteran Lily Ray debunks claims that artificial intelligence search tools spell the end for traditional SEO practices.

by Luis Rijo

Data - Jul 22, 2025 Google Analytics launches lead acquisition and loss tracking reports

Google Analytics dashboard displaying lead generation reports and conversion funnel data visualization charts

Google introduces comprehensive lead generation reporting system with new audience templates and event schema for businesses.

by Luis Rijo

Social - Jul 22, 2025 Google Analytics enables direct Reddit Ads cost data tracking integration

Google Analytics 4 launches native Reddit advertising cost import feature, streamlining cross-platform campaign measurement for digital marketers.

by Luis Rijo