Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9521 Articles

AI - Jul 19, 2025 Large language models lack true reasoning capabilities, researchers argue

AI head with neural networks showing difference between approximate retrieval and true reasoning capabilities

Large language models function through sophisticated retrieval rather than genuine reasoning, according to research published across multiple studies in 2025.

by Luis Rijo

Data - Jul 18, 2025 China launches data protection officer registration system

China's government building with digital network overlay representing new DPO registration system for data protection.

China's internet regulator introduces mandatory DPO reporting for organizations handling over 1 million individuals' personal data.

by Luis Rijo

Retail - Jul 18, 2025 FTC cracks down on false "Made in USA" claims across marketplaces

FTC warns Amazon, Walmart about false Made in USA claims by third-party sellers in July 2025 enforcement action.

FTC targets Amazon, Walmart sellers while warning six companies for misleading origin claims across online platforms.

by Luis Rijo

Video - Jul 18, 2025 Microsoft shuts down Movies & TV digital storefront on Xbox and Windows

Xbox console and controller amid colorful lights as Microsoft ends Movies & TV store sales July 2025

Microsoft terminates entertainment content sales while preserving access to previously purchased titles.

by Luis Rijo

AI - Jul 18, 2025 Commission releases AI Act guidelines and Meta won't sign code of practice

European Commission building with EU flag and AI Act digital overlay graphics representing new AI regulation guidelines for tech companies.

European Commission publishes comprehensive AI model guidelines and Meta announces it won't sign the AI code of practice, citing legal uncertainties.

by Luis Rijo

Data - Jul 18, 2025 WordPress announces new AI building blocks for developers

WordPress AI building blocks: PHP Client, Abilities API, MCP Adapter, and AI Experiments plugin architecture

WordPress introduces four technical components for AI integration including PHP client SDK and abilities API.

by Luis Rijo

Data - Jul 18, 2025 Google Analytics suffers widespread platform outage

Google Analytics 500 error page displayed during July 17, 2025

GA4 users report complete service disruption with 500 errors as platform experiences second major failure in months.

by Luis Rijo

Data - Jul 18, 2025 Europe advertising industry opposes Digital Fairness Act

Businessman struggling to pull cart of EU bureaucrats amid flying paperwork

IAB Europe warns new EU rules would confuse companies and increase compliance costs over existing regulations.

by Luis Rijo