Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9521 Articles

Data - Jul 16, 2025 Prescient AI unveils first fundamentally new marketing mix model since 1960s

KPI dashboard showing MMM revenue attribution across channels: Facebook Ads $1.2M, Amazon $412K, Google $646K, with daily performance trends and ROAS metrics.

Miami company claims breakthrough in media measurement with proprietary forecasting technology built from scratch.

by Luis Rijo

Data - Jul 16, 2025 TikTok granted permission to challenge €530m Irish data protection fine

Digital data streams flow around Irish courthouse with €530M fine for TikTok's China data transfers.

Irish High Court allows social media giant to pursue legal review of record penalty for data transfers to China.

by Luis Rijo

Search - Jul 16, 2025 SEO expert warns Google's AI could eliminate website clicks

Google gatekeeper controlling digital content flow as AI Overviews reduce website traffic by 34%

Veteran industry analyst predicts "zero result SERP" scenario as AI Overviews reduce traffic by over 34%.

by Luis Rijo

Data - Jul 16, 2025 European data watchdog issues blockchain processing guidelines

EU blockchain network with GDPR data protection shields showing regulatory compliance framework

New EDPB framework establishes data protection requirements for blockchain technology as adoption grows across marketing and business sectors.

by Luis Rijo

Data - Jul 16, 2025 IAB Tech Lab releases PAIR 1.1 protocol to simplify encrypted data matching

New version clarifies encoding standards and introduces Open PAIR prebid module for broader industry adoption.

by Luis Rijo

Data - Jul 16, 2025 Denmark sets precedent with early AI Act implementation legislation

Danish flag symbolizing Denmark's leadership as first EU nation to implement AI Act legislation.

Denmark has established three authorities to oversee AI regulation compliance ahead of August 2025 deadline.

by Luis Rijo

AI - Jul 16, 2025 Google search calls small businesses for customers automatically

Google's AI calling feature sends customers automated email updates with local business pricing and availability information.

New AI feature contacts local shops and restaurants to check prices and book appointments.

by Luis Rijo

Data - Jul 16, 2025 Irish privacy group urges DMA action against Amazon consent violations

Amazon's consent notice with highlighted yellow "Accept" button for cross-service data sharing under DMA scrutiny.

The Irish Council for Civil Liberties demands immediate enforcement against Amazon's data sharing practices that undermine GDPR protections across its platform ecosystem.

by Luis Rijo