Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9521 Articles

Data - Jul 16, 2025 End of cookies is a myth: real change lies elsewhere in digital advertising

Digital cookies crumbling with data streams flowing out, symbolizing the end of third-party tracking era.

Alternative identity solutions gain traction as Google's cookie delays highlight industry dependency.

by Luis Rijo

Video - Jul 16, 2025 Wunderkind launches programmatic CTV pause ads with 79% cost reduction

Wunderkind CTV pause ads launch with programmatic targeting and QR code integration for streaming TV

Wunderkind partners with OpenGlass.TV and PubMatic to deliver programmatic Connected TV pause advertising with QR code integration reducing store visit costs.

by Luis Rijo

Video - Jul 16, 2025 Smartclip launches agentic AI platform for media industry automation

Sidekicks platform combines media intelligence with process automation to address digital advertising challenges across cross-media workflows.

by Luis Rijo

Display - Jul 16, 2025 OpenX launches curation platform for agencies

OpenXSelect platform interface showing deals list with audience targeting, inventory packages, and curation tools.

Platform cuts campaign setup time in half while doubling reach across streaming and web advertising channels.

by Luis Rijo

Search - Jul 16, 2025 Google says poor indexing on strong hosting indicates quality issues

Google's John Mueller explains indexing issues on Bluesky, July 15, 2025 - quality over technical factors

Google search advocate explains why strong hosting platforms with poor indexing indicate underlying site quality issues.

by Luis Rijo

Search - Jul 16, 2025 Google Search Console launches comparison mode for 24-hour performance data

Search Console comparison mode interface showing 24-hour performance data options with new temporal analysis features.

Real-time search data comparison provides marketers enhanced traffic monitoring capabilities.

by Luis Rijo

Social - Jul 16, 2025 Meta advertising experts warn inflated ROAS misleads marketers

ROAS comparison showing why 2x return may indicate better Meta advertising performance than inflated 10x metrics.

Industry professionals highlight attribution problems that create false performance metrics in digital campaigns.

by Luis Rijo

AI - Jul 16, 2025 Raptive study shows AI content cuts reader trust by half

AI content trust study infographic showing 50% trust drop and 14% lower purchase intent for suspected AI content.

Raptive research reveals suspected AI content reduces reader trust 50% and hurts brand ad performance by 14%.

by Luis Rijo