Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9521 Articles

Retail - Jul 15, 2025 Back-to-school shoppers begin purchasing earlier due to tariff concerns

Back-to-school ranks 3rd in US consumer spending at $874.68 per person, trailing college and holiday events.

Two-thirds of families start July shopping as spending reaches $39.4 billion amid inflation fears and retailer promotional events.

by Luis Rijo

Social - Jul 15, 2025 Facebook introduces stronger measures against unoriginal content creators

Facebook tests attribution links showing "Original by Deborah Jones" to credit creators and combat content theft.

Platform expands enforcement to protect original creators from spammy behavior and fake engagement tactics.

by Luis Rijo

Search - Jul 15, 2025 Marketing agency proves AI responses can be manipulated through targeted content

AI brain receiving data from multiple sources, showing successful manipulation of ChatGPT and Perplexity responses.

Study confirms successful influence of ChatGPT and Perplexity using low-authority expired domains with minimal investment.

by Luis Rijo

Video - Jul 15, 2025 YouTube clarifies "inauthentic content" policy changes

YouTube creator workspace showing Partner Program monetization dashboard with revenue analytics and policy compliance indicators for authentic content creation.

YouTube's minor policy update addresses creator confusion about AI and content monetization rules.

by Luis Rijo

Retail - Jul 15, 2025 IAB Europe releases updated retail media definitions for European markets

IAB Europe retail media framework diagram showing on-site, off-site and in-store ad categories

IAB Europe introduces comprehensive framework covering on-site, off-site and in-store advertising formats across digital landscape.

by Luis Rijo

Retail - Jul 15, 2025 IAB Europe releases retail media best practice guides

Retail media networks enable brands to reach shoppers with targeted ads using commerce data and insights.

IAB Europe publishes comprehensive frameworks for buyers and networks to optimize retail media campaign performance across European markets.

by Luis Rijo

Retail - Jul 15, 2025 IAB Europe updates retail media guide for 2025 market

Mobile retail media advertising platform showing shopping cart integration for e-commerce campaigns

Comprehensive 101 resource addresses €10bn European sector growth.

by Luis Rijo

Data - Jul 15, 2025 Microsoft launches Flutter SDK for mobile app analytics

Microsoft Clarity Flutter SDK session recording interface showing login form analytics and user behavior tracking capabilities.

Behavioral analytics platform expands cross-platform support with session recordings and heatmaps for Flutter developers.

by Luis Rijo