Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9521 Articles

Video - Jul 16, 2025 The Trade Desk joins S&P 500 following strong programmatic growth

Trade Desk joins S&P 500 index July 2025, showing programmatic advertising growth with connected devices

The demand-side platform replaces ANSYS in the prestigious stock index on July 18, 2025.

by Luis Rijo

Social - Jul 16, 2025 WhatsApp launches group voice chats for instant group conversations

WhatsApp user testing new group voice chat feature for restaurant recommendations and social planning conversations.

Group voice chat feature rolls out today, allowing users to start live conversations without ringing all participants.

by Luis Rijo

Video - Jul 16, 2025 LinkedIn Creative Labs reveals what makes B2B video content successful

LinkedIn's most comprehensive video marketing study analyzed 13,000 advertisements to determine the creative elements that drive higher engagement rates.

by Luis Rijo

Display - Jul 16, 2025 Vodafone increases news ad inventory 10% with AI brand suitability strategy

Telecom leader achieves 41% block rate reduction using DoubleVerify technology.

by Luis Rijo

Audio - Jul 16, 2025 SiriusXM launches low-cost ad-supported plan targeting 100 million vehicles

SiriusXM Play dashboard showing $7 ad-supported subscription with music, sports, talk channels in car

Audio entertainment company introduces SiriusXM Play with limited ads for under $7 monthly.

by Luis Rijo

Video - Jul 16, 2025 Netflix commands 8.3% of total TV as streaming hits 46% market share

Netflix dominates 8.3% TV share as streaming reaches 46% in Nielsen's June 2025 Gauge report showing platform breakdown.

Nielsen's 50th monthly report reveals Netflix's strongest monthly performance as summer viewing patterns reshape television landscape.

by Luis Rijo

AI - Jul 15, 2025 Anthropic unveils comprehensive financial analysis platform with Claude

Claude's Financial Analysis Solution enables comprehensive competitive benchmarking across athletic footwear companies like Velocity Athletic.

AI company launches unified solution targeting banks, asset managers, and insurers with expanded data integrations.

by Luis Rijo

AI - Jul 15, 2025 Index Exchange invests in First Party Capital as programmatic enters AI-powered phase

Two advertising technology executives (Ciarán O'Kane, Andrew Casale) discuss AI-driven innovation and investment strategies at Cannes 2025.

Index Exchange CEO Andrew Casale and First Party Capital general partner Ciarán O'Kane discuss accelerated innovation cycles at Cannes 2025 conference.

by Luis Rijo