Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9549 Articles

AI - Jul 03, 2025 ChatGPT referrals surge as Google searches hit zero-click records

ChatGPT referrals grow 25x as Google zero-click searches rise from 56% to 69% since AI Overviews launch

AI-powered search platforms reshape content discovery while publishers face traffic challenges.

by Luis Rijo

Search - Jul 03, 2025 Google blocks pill press equipment ads starting September 2025

Pharmaceutical pill press machines with red prohibition symbol illustrating Google Ads policy restrictions.

Advertising policy update targets tableting machines and related components as dangerous products affecting pharmaceutical manufacturing equipment market.

by Luis Rijo

Social - Jul 03, 2025 Meta launches WhatsApp Business Calling API for voice integration

WhatsApp Business chat showing student loan inquiry with call button for voice escalation support

Meta introduces integrated voice calling feature for WhatsApp Business API, enabling end-to-end customer journeys.

by Luis Rijo

Social - Jul 03, 2025 Threads launches direct messaging with safety restrictions

Threads app interface showing new highlighter feature marking trending Women's basketball topic with yellow background visual emphasis

Threads introduces direct messaging and visual highlighting system as platform reaches third year milestone.

by Luis Rijo

Display - Jul 03, 2025 Google expert warns against premature campaign evaluation pitfalls

Google Ads bid strategy report showing conversion delay indicator affecting campaign performance evaluation and scaling decisions.

Conversion lag patterns cause advertisers to misjudge actual performance metrics.

by Luis Rijo

Retail - Jul 03, 2025 Walmart launches mobile seller app for marketplace business management

Walmart Seller app dashboard showing daily sales metrics, order tracking, and inventory management tools

iOS application enables real-time tracking and order management for US marketplace sellers.

by Luis Rijo

Retail - Jul 03, 2025 Walmart releases 2025 marketplace seller playbook

Walmart 2025 Marketplace Seller Playbook cover - comprehensive guide for ecommerce growth strategies

New guide reveals expansion plans, fulfillment services growth and seller savings programs for coming year.

by Luis Rijo

Display - Jul 03, 2025 Google AdSense introduces automatic fill for empty ad spaces

AdSense Fill empty ads feature displays contextual suggestions in unfilled spaces, as shown in mobile demo

Google launches unfilled slot optimization with contextual suggestions and 30-day rollout starting July 3, 2025.

by Luis Rijo