Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9549 Articles

Search - Jul 03, 2025 Google extends AI Mode to Workspace accounts in the US

Google executive promotes AI Mode search feature with colorful tech background for Workspace announcement.

Google's AI Mode search feature reaches Workspace users, expanding beyond consumer access with advanced query capabilities.

by Luis Rijo

Video - Jul 03, 2025 YouTube calls for creator recognition amid £2 billion economic impact

YouTube's consultation reveals 56% of creators lack government voice despite supporting 45,000 UK jobs.

by Luis Rijo

Data - Jul 03, 2025 Meta challenges commission decision on digital Markets Act compliance

Commission ruling forces tech giant to offer reduced personalization service without compensation.

by Luis Rijo

AI - Jul 02, 2025 Microsoft details how generative AI reshapes search and advertising landscape

Microsoft Copilot transforms search from keyword queries to AI conversations with synthesized results and tables.

AI-powered search transforms traditional keyword strategies as Microsoft reports doubled engagement rates and 53% increase in purchases through conversational interfaces.

by Luis Rijo

Search - Jul 02, 2025 Google extends phone verification to message assets

Google Ads message asset interface showing phone verification requirement effective August 1, 2025 policy update

Google Ads expands unverified phone number restrictions to include message assets alongside existing call-only ads enforcement.

by Luis Rijo

Social - Jul 02, 2025 Meta launches enhanced marketing messages on Messenger for business customer retention

Meta's new Messenger marketing messages enable personalized promotional campaigns like these product announcements.

Meta introduces new promotional messaging solution to help businesses re-engage subscribers across 21 countries while expanding developer access globally.

by Luis Rijo

AI - Jul 02, 2025 llms.txt adoption stalls as major AI platforms ignore proposed standard

llms.txt file ignored by major AI platforms including OpenAI, Google, and Anthropic despite declining web traffic

Marketing professionals question protocol's value amid lack of support from OpenAI, Google, and Anthropic despite widespread promotion by SEO tools.

by Luis Rijo

AI - Jul 02, 2025 Wikipedia leads among top domains in Google's new AI Mode search results

Wikipedia dominates Google AI Mode with 12.02% share, followed by Google at 7.41% and YouTube at 1.76%.

Analysis reveals educational, entertainment and reference sites dominate AI-powered search features launched across US market.

by Luis Rijo