Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9572 Articles

Data - Apr 14, 2025 Google adds new customer lifecycle targeting options for advertisers

Google's lifecycle goals allow businesses to prioritize different customer segments.

by Luis Rijo

Data - Apr 14, 2025 Google Analytics enhances data analysis capabilities with April updates

Google introduces new filtering options and AI-powered insights to help analysts make sense of complex data.

by Luis Rijo

Data - Apr 13, 2025 Google releases templates for GA4 reports snapshot customization

The Google Analytics 4 marketing performance template offers channel tracking and conversion attribution for data-driven marketers.

Google enhances analytics dashboards with new template options for marketers.

by Luis Rijo

Video - Apr 13, 2025 YouTube Studio

Platform designed to assist creators throughout their journey with analytics, optimization, and creative tools.

by Luis Rijo

Data - Apr 13, 2025 Looker 25.6 launches with new visualization template features and database connection enhancements

Looker 25.6's Chart Config Editor showing conditional formatting with orange bars for inventory values above 380

Google's data analytics platform brings template saving features to Chart Config Editor and makes its New Database Connection Setup generally available.

by Luis Rijo

Social - Apr 13, 2025 LinkedIn streamlines video ad creation with new Canva integration

Enhanced productivity tools for B2B marketers facing creative challenges.

by Luis Rijo

Search - Apr 13, 2025 Google expands internal links in AI Overviews

Image from Lily Ray showing Google's AI Overview with numerous internal links that keep users on Google's platform

Google's latest update adds more links within AI-generated summaries, but directs users to other Google pages rather than external websites.

by Luis Rijo

AI - Apr 13, 2025 Irish DPC launches Grok LLM training inquiry

Ireland's data watchdog investigates X's use of EU user data for AI training, examining GDPR compliance in the emerging field of generative AI data sourcing.

by Luis Rijo