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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9572 Articles
Search   -   Apr 13, 2025 Google Merchant Center unveils key product data specification changes for 2025
A product display showing how tax information will appear in Google Shopping listings after July 2025 policy changes.

Google's latest update brings significant modifications to shipping attributes, price handling, and EU energy efficiency standards.

by Luis Rijo
Video   -   Apr 13, 2025 Mastering YouTube advertising with the ABCD framework
YouTube's ABCD framework visually explained: Attract viewers, Brand consistently, Connect emotionally, and Direct action for campaign success.

YouTube has released a comprehensive playbook for building effective creative advertising, targeting global marketers seeking to optimize video content in an evolving digital landscape.

by Luis Rijo
Video   -   Apr 13, 2025 Disney expands biddable ad technology across streaming platforms
Disney's DRAX logo - the programmatic ad exchange powering new live streaming ad capabilities

Disney introduces new programmatic advertising capabilities for live content.

by Luis Rijo
Data   -   Apr 13, 2025 Google's latest privacy technologies for digital advertising
The circular logo for Google's Data Protection Forum 2025, highlighting privacy technologies for digital advertising.

Confidential computing emerges as a key privacy enhancement for first-party data protection.

by Luis Rijo
Video   -   Apr 12, 2025 Samsung ads and Magnite expand partnership
Samsung ads and Magnite expand partnership

Collaboration aims to enhance audience addressability through advanced data management technologies.

by Luis Rijo
Search   -   Apr 12, 2025 Google adds hourly data support to Search Analytics API
Sample JSON response showing hourly search metrics with timestamp, clicks, impressions and position data.

Enhanced API capabilities allow for more granular performance monitoring with up to 10 days of hourly data.

by Luis Rijo
AI   -   Apr 11, 2025 Amazon CEO justifies AI investments in annual shareholder letter
Amazon CEO Andy Jassy speaking at a corporate event

Amazon's commitment to substantial AI spending and customer-centric approach marks strategy for 2024.

by Luis Rijo
AI   -   Apr 09, 2025 Anthropic launches new Max plan for Claude AI
The Max plan offers 5-20x more Claude AI usage with priority access to advanced features and higher output limits

A premium tier offering up to 20x more usage for power users.

by Luis Rijo
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