Google Analytics launches data access monitoring tools for security control
Google Analytics introduces new quota log reporting features for improved data access tracking and API usage monitoring.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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IAB Tech Lab's Accountability Platform sets new standard for privacy signal monitoring
IAB Tech Lab launches verification framework to monitor privacy signal compliance in digital advertising supply chains.
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Performance Max Is transforming Google search results - But at what cost?
An analysis of how Google's Performance Max campaigns are changing search results and impacting user experience.
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Google lifts US Election Ad restrictions following November 5 vote count
Google announces resumption of US election-related advertising on November 11, following temporary pause after polls closed.
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Grindr reports 43% growth in advertising revenue as new ad formats drive Q3 performance
Strong advertiser demand and new native ad formats helped drive Grindr's indirect revenue up 43% year-over-year in Q3 2024.
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Magnite reports strong Q3 2024 results driven by CTV growth and Netflix partnership
Connected TV advertising leads growth with 23% YoY increase as Magnite expands partnerships with major streaming players.
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The Trade Desk reports accelerated growth with 27% revenue increase in Q3 2024
Digital advertising platform reports strong financial performance driven by CTV growth and retail media expansion.
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VIOOH's DOOH platform achieves 90% lower carbon emissions vs industry standards
Digital out-of-home advertising platform VIOOH reports 0.35g CO2e per impression, marking significant environmental efficiency in ad delivery.
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Google AdSense unveils enhanced features for 2024 holiday season monetization
Google announces new AdSense features including collapsible anchor ads and vignette frequency controls for holiday season revenue.
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Prime Video launches AI-powered X-Ray recaps to enhance viewer experience
Amazon introduces generative AI feature X-Ray Recaps on Prime Video, helping viewers catch up on shows without risking spoilers.
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Forrester's latest SSP analysis shows market evolution
Forrester's Q4 2024 report reveals significant changes in sell-side platforms, with focus on quality and channel expertise.
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Amazon Q3 earnings soar with 56% jump in operating income
Amazon reports strong Q3 2024 results with net sales reaching $158.9B and AWS hitting $27.5B as cloud business accelerates.
