Google allows Personalized Ads for Social Casino Games starting December 2024
Google updates its Personalized Ads policy to permit personalization for social casino game App campaigns, effective December 4, 2024.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google Ad Manager unveils curation tools to streamline agency operations
New curation features in Google Ad Manager help agencies optimize workflows and improve audience targeting across digital platforms.
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Google AdSense requires W-8 tax form resubmission for 2021 publishers by year end
Google announces mandatory W-8 tax form renewal for AdSense publishers who submitted forms in 2021, with a December 31, 2024 deadline.
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Google hosts first Web Creator Event as publishers report 70-100% traffic losses
Google brings 20 web publishers to discuss search traffic concerns and potential solutions at unprecedented Mountain View meeting.
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OpenAI partners with Bing to power new ChatGPT Search
ChatGPT Search leverages Bing services in major update, marking OpenAI's expansion into direct web search capabilities.
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Google updates Mobile Site Requirements for large website indexing
Google announces new mobile-first indexing requirements for large websites, mandating complete link parity across mobile versions.
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Google's Web Creator Summit reveals challenges in Helpful Content system detection
Google acknowledges system limitations in recognizing quality content, as revealed during recent Creator Summit with HCU-impacted website owners.
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Nielsen achieves MRC Approval for first-party streaming data integration in TV Ratings
MRC grants Nielsen historic approval to integrate streaming data with TV ratings, marking first accredited person-level measurement solution.
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Internal leaks reveal Twitch's content moderation crisis
Amid mounting controversies and leaked internal communications, streaming giant implements sweeping content classification changes.
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State Bar complaint filed against Google executive over alleged evidence destruction
Advocacy groups urge California State Bar to investigate Google's Kent Walker for alleged systematic destruction of legal records.
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YouTube streamlines Third-Party Measurement controls for Display & Video 360 platform
Google announces self-service enablement for YouTube's third-party measurement partners, enhancing advertising analytics automation.
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Display & Video 360 launches SDF v8: Major update brings Demand Gen integration
Google's DV360 platform introduces SDF v8 with enhanced Demand Gen support, new ad types, and improved campaign management features.
