Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9572 Articles

Video - Apr 09, 2025 Smartclip integrates deterministic TV measurement tool to improve cross-channel advertising

Children watching Connected TV at home, showcasing how new TV measurement tech tracks viewing across modern platforms.

New technology provides precise data across linear, connected, and addressable TV, helping advertisers measure impact across fragmented viewing environments.

by Luis Rijo

Search - Apr 09, 2025 Google Discover expands to desktop, creating new opportunities for publishers

Google Discover interface on desktop showing personalized content cards with vitamin articles and Olivia Rodrigo videos

Google's popular content recommendation feed is moving beyond mobile devices, offering potential traffic boost for news sites.

by Luis Rijo

Display - Apr 09, 2025 Amazon enhances optimization for Sponsored Display campaigns

Amazon Sponsored Display optimization strategies shown alongside Magneto longboards examples on the shopping platform.

Machine learning improvements focus on driving incremental sales across campaign types.

by Luis Rijo

Search - Apr 09, 2025 Google expands education Q&A carousel to Portuguese-speaking regions

A visual example of Google's education Q&A carousel showing three flashcard questions with vote counts in a horizontal scrollable format.

Google's latest update enhances educational search experience for Portuguese speakers worldwide.

by Luis Rijo

Search - Apr 07, 2025 Google's AI search overhaul decimates website traffic

Revenue decline from $250,000 in 2023 to $75,000 in 2025 following Google's AI search changes

Independent website owners face existential crisis as Google's new AI features drastically reduce visits.

by Luis Rijo

AI - Apr 07, 2025 Cloudflare unveils major AI Agent development tools

AI agent conversation demonstrating Cloudflare's agent capabilities performing GitHub workflow automation tasks

Expanded toolkit enables businesses to build AI agents with enhanced database capabilities and improved developer experience.

by Luis Rijo

Video - Apr 07, 2025 DAZN completes Foxtel acquisition, creating global sports streaming powerhouse

DAZN and Foxtel Group CEOs shake hands after completing landmark AU$3.4 billion acquisition deal

The strategic AU$3.4 billion deal marks DAZN's largest acquisition to date as it expands its global sports entertainment platform into the Australian market.

by Luis Rijo

Data - Apr 07, 2025 Bipartisan legislation aims to restructure digital ad market

U.S. Congress chamber where the bipartisan AMERICA Act for digital ad reform is under consideration

Congressional bill targets conflicts of interest in $700 billion advertising ecosystem.

by Luis Rijo