Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9633 Articles

Data - Mar 08, 2025 The attribution illusion

Comparison of last-touch vs Shapley value attribution methods showing why your ad strategy wastes money

Half of marketers use a flawed model that's costing them profits, while better alternatives remain underutilized.

by Luis Rijo

Search - Mar 05, 2025 Unexpected findings in massive Google search study

Latest research shows average US web users perform 126 unique Google searches monthly, with significant variations across different user segments.

by Luis Rijo

Data - Mar 05, 2025 Google tag now leverages service workers to enhance data collection

Infographic showing Google's service worker implementation for Tag Manager with key reliability benefits.

Service workers improve measurement reliability and data tracking for websites using Google Tag Manager.

by Luis Rijo

Display - Mar 05, 2025 T-Mobile acquires Blis

T-Mobile expands its advertising portfolio with strategic acquisition of UK-based ad tech company.

by Luis Rijo

Data - Mar 04, 2025 German court ruling clarifies standards for GDPR compensation claims

Court rejects compensation claims for unsolicited emails without data loss.

New judgment establishes that unsolicited marketing emails without data control loss or justified fear do not warrant compensation under GDPR Article 82.

by Luis Rijo

Search - Mar 04, 2025 Reddit emerges as valuable SEO resource for businesses

Reddit's business value: search visibility in Google results with authentic engagement for local SMBs.

How the popular forum site offers untapped marketing potential for small and medium businesses.

by Luis Rijo

Display - Feb 27, 2025 Microsoft Advertising Partner Program expands to include curators

Microsoft adds curation technology providers to their partner program, focusing on enhancing programmatic advertising efficiency.

by Luis Rijo

Social - Feb 23, 2025 Microtargeting practices raise privacy concerns ahead of snap election

FDP's Facebook ad shows Lindner promoting CO2 limits - example of party's conflicting climate messaging

Investigation reveals political parties continue using personal data for targeted ads despite legal questions.

by Luis Rijo