Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9633 Articles

Data - Feb 23, 2025 Adobe launches data collaboration tool for privacy-first advertising

Adobe's CDP tool shows audience metrics for TVtube's spring campaign, including reach of 7.5M and 11.8M identities

New platform enables advertisers and publishers to work with first-party data as industry moves away from third-party cookies.

by Luis Rijo

Social - Feb 23, 2025 Snapchat expands creator payment program with new monetization terms

Snapchat reveals updated monetization program with specific eligibility requirements for content creators in 2025.

Snapchat announces updated monetization program for creators, with new eligibility requirements and revenue sharing model starting February.

by Luis Rijo

Video - Feb 23, 2025 Substack introduces mobile video publishing with monetization features

Substack's mobile app adds new video publishing interface with simple one-tap access for content creators

Platform expands creator tools with direct video uploads from phones, supporting files up to 20GB and subscriber notifications.

by Luis Rijo

Display - Feb 23, 2025 Newsletter monetization trends reveal shift toward service-based revenue

Research shows newsletter operators achieving faster growth through hybrid agency-media business models in 2025.

by Luis Rijo

Search - Feb 22, 2025 Search behavior shifts as AI summaries reduce organic clicks

New data reveals 68% of AI users now rely on generative AI tools for research and information gathering tasks

Zero-click searches reach 60% as AI-powered summaries and direct answers change how users interact with search results.

by Luis Rijo

Data - Feb 21, 2025 Google AdMob launches new eCPM benchmarking tool for app publishers

Comparison chart reveals significant eCPM gap between app performance and industry peers in mobile advertising

New analytics tool enables mobile app publishers to compare advertising performance with industry peers across platforms.

by Luis Rijo

AI - Feb 21, 2025 Trade Desk's strategic shift raises questions about agency relationships

Major ad tech platform pivots to direct brand partnerships amid transparency concerns and platform fee scrutiny.

by Luis Rijo

Search - Feb 16, 2025 How Google news rankings affect news sites visibility

Infographic reveals Google News ranking formula and key factors for visibility in search results

Analysis of Google's news ranking system reveals technical details about how the search engine determines news sites visibility.

by Luis Rijo