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Luis Rijo
Frankfurt, Germany
10749 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Stripe increases Fee 40% with plan deprecation 2 min read

    Stripe increases Fee 40% with plan deprecation

    Stripe today announced two key updates regarding their Stripe Billing product: a plan change and a price increase.

  • Galaxy Z Series gets Gemini integration, Circle to Search enhancements, and more 2 min read

    Galaxy Z Series gets Gemini integration, Circle to Search enhancements, and more

    Google today announced upcoming updates for Samsung Galaxy devices including contextual suggestions from Gemini, enhanced Circle to Search, Wear OS 5 on Galaxy Watches, and multiview YouTube TV on the Z Fold6.

  • Slow Looker? 20 articles on performance optimization 2 min read

    Slow Looker? 20 articles on performance optimization

    Looker today launched a new central hub for performance documentation, offering information on optimizing dashboards, queries, server instances, databases, and monitoring.

  • CairoRCS Media implements Magnite's Demand Manager Platform 2 min read

    CairoRCS Media implements Magnite's Demand Manager Platform

    CairoRCS Media, a large Italian media group, is now using Magnite's Demand Manager platform to streamline programmatic advertising efforts.

  • Transparency in AI: Can Google address publisher concerns over training data? 2 min read

    Transparency in AI: Can Google address publisher concerns over training data?

    A year after promising a public discussion on AI training data, Google faces criticism for allegedly prioritizing a deal with Reddit while neglecting smaller publishers.

  • Privacy Sandbox testing reveals challenges for publishers in a cookieless future 2 min read

    Privacy Sandbox testing reveals challenges for publishers in a cookieless future

    Privacy Sandbox testing by Index Exchange reveals challenges for publishers in a cookieless future, including reduced revenue, limited format support, and potential bias towards large cloud providers.

  • Criteo's testing of Google's Privacy Sandbox raises concerns about publisher revenue 2 min read

    Criteo's testing of Google's Privacy Sandbox raises concerns about publisher revenue

    Criteo's market testing of Google's Privacy Sandbox raises concerns about its effectiveness due to potential publisher revenue decline and a competitive advantage for Google.

  • Adform now supports Global Privacy Control Signals in Browsers 1 min read

    Adform now supports Global Privacy Control Signals in Browsers

    Adform, an advertising technology company, now supports Global Privacy Control (GPC) signals, allowing users to opt out of data tracking and sharing across websites.

  • Report: Social media Invalid Traffic (IVT) on the rise 2 min read

    Report: Social media Invalid Traffic (IVT) on the rise

    A new report suggests social media platforms like Facebook and TikTok may be struggling with invalid traffic, potentially impacting advertisers.

  • This Echo Spot Just Got a Makeover 2 min read

    This Echo Spot Just Got a Makeover

    Amazon launches a new Echo Spot with a customizable display and improved audio quality.

  • Amazon launches Sponsored Ads in South Africa 4 min read

    Amazon launches Sponsored Ads in South Africa

    Amazon introduces Sponsored Ads and Stores in South Africa, tapping into a growing market of online shoppers and offering new opportunities for sellers.

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