Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9676 Articles

Search - Dec 26, 2024 Apple fights to protect $20 billion search deal in watershed Google antitrust case

Infographic shows $20B Google search deal impact on Apple: red revenue bar splits to three uncertain options below

Tech giant's unprecedented intervention reveals complex dynamics of search market and future of AI as ruling threatens industry-defining partnership.

by Luis Rijo

Search - Dec 26, 2024 Google Ads bidding switch silently enables broad match keywords, raising concerns

Advertisers report unexpected broad match conversions when switching to conversion-based bidding in Google Ads campaigns.

by Luis Rijo

Search - Dec 26, 2024 Nothing Phone series receives Circle to Search with Android 15 update rollout

Nothing expands Circle to Search functionality to Phone (2) and Phone (2a) models through Android 15 update, enhancing user experience.

by Luis Rijo

Data - Dec 26, 2024 Dutch regulator fines Coolblue over cookie consent violations in online shop

The Dutch Data Protection Authority imposes a €40,000 penalty on Coolblue for automatically assuming visitor consent for cookies.

by Luis Rijo

Audio - Dec 26, 2024 YouTube Music unveils collaborative playlists and AI features in Q4 2024 update

Latest YouTube Music features include collaborative playlists, AI-powered music discovery, and enhanced podcast functionality.

by Luis Rijo

Search - Dec 25, 2024 Manual search penalties to affect Google Ads in unprecedented policy change

Manual Actions Impact on Search and Advertising

For the first time, websites penalized in organic search results will face automatic advertising disapproval under new Google policy.

by Luis Rijo

Data - Dec 25, 2024 New AdMob policy requires app-ads.txt from January 2025

Google AdMob introduces mandatory app verification through app-ads.txt implementation for new apps starting January 2025.

by Luis Rijo

Data - Dec 25, 2024 Magnite expands audience data solution across India and Southeast Asian markets

Independent ad tech firm Magnite launches publisher-focused audience targeting solution in Asia, expanding data monetization capabilities.

by Luis Rijo