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Luis Rijo
Frankfurt, Germany
10758 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Sprinklr expands partnership with Snapchat to empower brands on public profiles 2 min read

    Sprinklr expands partnership with Snapchat to empower brands on public profiles

    Social media management platform Sprinklr partners with Snapchat to offer unified management of organic and paid content for brands on Snapchat Public Profiles.

  • Finance apps see explosive growth with 119% revenue increase year-over-year 2 min read

    Finance apps see explosive growth with 119% revenue increase year-over-year

    A new report by Adjust reveals a surge in revenue, user engagement, and market expansion within the finance app industry, with a 119% year-over-year increase in revenue in Q1 2024.

  • Cloudflare introduces a feature to block AI Scrapers and Crawlers 2 min read

    Cloudflare introduces a feature to block AI Scrapers and Crawlers

    Publishers can now block artificial intelligence (AI) bots, crawlers, and scrapers from scraping the website content and training large language models (LLM) to recreate it without permission.

  • Google Translate adds support for 110 new languages 2 min read

    Google Translate adds support for 110 new languages

    Google Translate expanded its reach to millions by adding support for 110 new languages, including major world languages, minority languages, and revitalized languages.

  • Nielsen brings deduplicated YouTube CTV measurement to the UK 1 min read

    Nielsen brings deduplicated YouTube CTV measurement to the UK

    Nielsen launched deduplicated YouTube CTV campaign measurement in the UK, allowing advertisers to track audience reach and ad frequency across devices.

  • TuneIn expands in-vehicle entertainment options with Great Wall Motors partnership 1 min read

    TuneIn expands in-vehicle entertainment options with Great Wall Motors partnership

    TuneIn partnered with Great Wall Motors to integrate its library of radio stations, podcasts, and audiobooks into select car models in Europe and Australia.

  • IAS expands measurement solutions for Microsoft Advertising Network 1 min read

    IAS expands measurement solutions for Microsoft Advertising Network

    Integral Ad Science (IAS) expanded its measurement solutions for the Microsoft Advertising Network, offering verification and deeper insights into campaign quality for advertisers.

  • Pinterest unveils a new feature to Share Boards as engaging videos on social media 2 min read

    Pinterest unveils a new feature to Share Boards as engaging videos on social media

    Pinterest launched a new feature allowing users to share their curated boards as engaging videos on social media platforms like Instagram and TikTok.

  • Yelp improves accessibility features to empower users with disabilities 2 min read

    Yelp improves accessibility features to empower users with disabilities

    Yelp rolled out new accessibility features including searchable business attributes, AI-powered image descriptions, and a resource hub to empower users with disabilities and improve their experience on the platform.

  • Google Ads updates Search Query Matching and Brand Controls 2 min read

    Google Ads updates Search Query Matching and Brand Controls

    Google Ads updated search query matching and brand controls to improve campaign performance by giving advertisers more control over misspelling handling and brand exclusions.

  • Prime Day 2024: Get ready for deals on July 16th and 17th 3 min read

    Prime Day 2024: Get ready for deals on July 16th and 17th

    Amazon's Prime Day is a major shopping event with exclusive deals for Prime members, early access, student discounts, and benefits for advertisers and retailers on the platform.

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