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Luis Rijo
Frankfurt, Germany
10758 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Google expands AI Tools for Students and Teachers 3 min read

    Google expands AI Tools for Students and Teachers

    Google Workspace for Education gets a major AI upgrade with features like a safer Gemini for students, personalized learning with LearnLM, and enhanced Chromebook Plus devices.

  • Meta AI Arrives in India 2 min read

    Meta AI Arrives in India

    Meta AI promises to be a versatile companion for Indian users. The announcement highlights a range of functionalities designed to streamline tasks, spark creativity, and enhance information discovery, all within the familiar interfaces of Meta's core apps.

  • India makes strides in combating Ad Fraud: DV reports 36% reduction 2 min read

    India makes strides in combating Ad Fraud: DV reports 36% reduction

    The report analyses media quality and performance trends from more than one trillion impressions from over 2,000 brands across APAC, EMEA, LATAM, and North America.

  • Google Ads introduces Cross-Media Reach measurement 3 min read

    Google Ads introduces Cross-Media Reach measurement

    Google yesterday launched a new tool in Google Ads called Cross-Media Reach Measurement that helps advertisers understand how many people saw their video ads and how often across YouTube and traditional TV (in some regions).

  • New AdSense for Search consent requirements for Switzerland 2 min read

    New AdSense for Search consent requirements for Switzerland

    New requirements for publishers using Google AdSense for Search to comply with user consent regulations in Switzerland.

  • Google clarifies when to fix 404 errors 1 min read

    Google clarifies when to fix 404 errors

    Focus on User Experience, Not All Errors Require Fixing.

  • Disney+ gears up for Ads in Latin America 2 min read

    Disney+ gears up for Ads in Latin America

    Disney's Audience Graph, Clean Room Tech, and BridgeID Debut in First Region Outside US.

  • Signal IQ: Amazon's response for cookieless future 2 min read

    Signal IQ: Amazon's response for cookieless future

    As cookies disappear, Amazon Ads offers solutions for a privacy-focused future. Ad Relevance targets ads using browsing behavior & AI, while Signal IQ helps publishers measure ad identifier performance.

  • Google Search to launch Public Review Profiles 2 min read

    Google Search to launch Public Review Profiles

    Google will launch public Search Review Profiles for all users next Monday.

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