IVT: LinkedIn Ads integrates HUMAN
HUMAN has identified less than 1% of impressions on LinkedIn and its publisher network (including CTV) as invalid traffic.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Dispute erupts between TTD and Yahoo over video ad inventory
Dispute erupts between The Trade Desk & Yahoo over video ad labeling. The Trade Desk restricts Yahoo video ads for some advertisers citing IAB guidelines. Negotiations ongoing.
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Spotify introduces new Basic Tier
The new Spotify Basic tier is priced at $10.99 per month in the United States, a slight discount compared to the standard Premium plan, which currently costs $11.99 per month following a recent price increase.
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Google updates Hreflang documentation
Clarifying How to Specify Alternate Page Versions. The update seems to be a response to a common confusion among website owners.
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YouTube tests Notes feature to add video context
Pilot Program Allows Viewers to Provide Contextual Information
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GA4: sending reports with schedule email and recipient lists
Updated Functionality for Distributing Reports to Teams
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Sports podcast listeners show strong loyalty to athletes, new study reveals
Edison research report highlights growing podcast consumption among younger demographics.
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YouTube for iOS to ask users for permission to track activity for personalized ads
Changes Align with Apple's App Tracking Transparency (ATT) Policy, launched in 2021.
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Cloudflare Stream introduces automatic captions powered by AI
Effortless caption generation for on-demand videos and live stream recordings.
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New entrants shake up podcast charts
iHeart audience network debuts, popular shows remain strong.
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Consumers demand high quality, engaging creative across marketing funnel
New study unveils generational preferences for digital advertising.
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Google rolls out new Spam Update
Google today rolled out its latest spam update. This update aims to further improve search quality by identifying and penalizing websites that violate Google's spam policies.
