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Luis Rijo
Frankfurt, Germany
10769 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • GA4 adds Key Event Rate Metrics to User Acquisition and Traffic Acquisition Reports 2 min read

    GA4 adds Key Event Rate Metrics to User Acquisition and Traffic Acquisition Reports

    The update introduces new metrics, "User key event rate" and "Session key event rate," to the User Acquisition and Traffic Acquisition reports.

  • Advertisers unprepared for the Cookieless future 2 min read

    Advertisers unprepared for the Cookieless future

    A new study by YouGov, commissioned by Taboola, sheds light on advertiser readiness for the upcoming demise of third-party cookies.

  • DV360 unveils new Insertion Order Objectives 2 min read

    DV360 unveils new Insertion Order Objectives

    Google this week announced a new feature for Display & Video 360 (DV360): Insertion Order Objectives.

  • Oracle exits advertising business after years of decline 2 min read

    Oracle exits advertising business after years of decline

    This marked a significant shift for the software giant, which had previously invested heavily in building an ad tech presence.

  • DoubleVerify offers first-ever measurement and verification tools for Reddit Ads 2 min read

    DoubleVerify offers first-ever measurement and verification tools for Reddit Ads

    DoubleVerify's measurement solutions are now available for all Reddit ad formats, including image ads, video ads, free-form text ads, and carousel ads.

  • Safari 18 Beta enhances Web App experience on Mac 2 min read

    Safari 18 Beta enhances Web App experience on Mac

    This builds upon the foundation laid in macOS Sonoma (released in 2023), which introduced the ability to add any website to the Dock and launch it as a web app.

  • CTV Ads to get unique IDs for better measurement and consumer experience 2 min read

    CTV Ads to get unique IDs for better measurement and consumer experience

    This initiative aims to improve the Connected TV (CTV) advertising experience for both consumers and brands by introducing a system of unique identifiers for ad creatives.

  • Skype introduces Fun AR Lenses powered by Snap 1 min read

    Skype introduces Fun AR Lenses powered by Snap

    This integration leverages Snap's popular Camera Kit SDK, the same technology that powers AR experiences in Microsoft Teams, SwiftKey, and Flip.

  • Google Analytics 4 now allows importing custom event data 2 min read

    Google Analytics 4 now allows importing custom event data

    Google Analytics 4 (GA4) now lets you import and analyze event data you collect outside of GA4 for a more comprehensive view.

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