Roku launches Roku Exchange: a new platform for TV streaming advertising
Roku yesterday announced the launch of Roku Exchange, a new advertising technology solution designed specifically for the TV streaming industry.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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DV360 unveils new Insertion Order Objectives
Google this week announced a new feature for Display & Video 360 (DV360): Insertion Order Objectives.
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Google AdSense increases reporting thresholds for Custom Channels and Search Styles
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Oracle exits advertising business after years of decline
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DoubleVerify offers first-ever measurement and verification tools for Reddit Ads
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Safari 18 Beta enhances Web App experience on Mac
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CTV Ads to get unique IDs for better measurement and consumer experience
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Skype introduces Fun AR Lenses powered by Snap
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Google Analytics 4 now allows importing custom event data
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LinkedIn discontinues group-based ad targeting to comply with DSA
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Google Search Console now shows Merchant Listing Performance in Image Search
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Lionsgate and Nielsen partner for first-ever FAST channel viewership measurement
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