Magnite joins Amazon Ads' Certified Supply Exchange Program
Magnite, a leading Sell-Side Platform (SSP), this month has become one of the first partners in Amazon Ads' Certified Supply Exchange Program.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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CTV Ads: Generational divide on AI personalization
A new study explores how consumers feel about AI-generated ads on connected TV. While nearly half can spot AI ads, many welcome personalization – but with concerns about regulation, especially for political campaigns.
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Opera and GeoEdge renew partnership to enhance Ad Quality and User Safety
This partnership focuses on improving ad quality, user safety, and overall transparency within the digital advertising ecosystem.
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Ad Quality concerns rise as AI-Generated content drives surge in MFA sites
DoubleVerify (DV) this week released a preview of its annual Global Insights Report on June 14, 2024. The report raises concerns about the growing impact of "Made for Advertising" (MFA) websites and the potential negative effects of AI-generated content on media quality.
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Independent Ad Tech Players Merge to Form Major Marketplace
Equativ and Sharethrough this week announced their merger. This move aims to create one of the world's largest independent ad marketplaces.
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Looker Studio updates enhance Data Visualization
Google this month announced updates to Looker Studio, its data visualization tool. These updates focus on improved data presentation and user experience.
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Nielsen and LiveRamp partner for advanced audience measurement
Nielsen this month announced a collaboration with LiveRamp, a data collaboration platform. This partnership aims to enhance audience planning and measurement capabilities within Nielsen ONE, Nielsen's advertising suite.
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Pinterest unveils AI-Powered Ad Tools and Brand Safety updates
Pinterest this month announced advancements in its advertising platform focused on artificial intelligence (AI) and brand safety.
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Apple unveils details about Applebot
Apple this month shed light on the inner workings of Applebot, the web crawler that fuels search functionalities across various Apple products like Safari, Spotlight, and Siri Suggestions.
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Google updates Advertising Policy to address Opioid Painkillers
The update aims to strike a balance between restricting the promotion and sale of these drugs while allowing for public health discussions on this critical issue.
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UK consumers want Free Content but open to data-driven advertising
The research, conducted in April 2024 among 1,500 UK adults, reveals a complex dynamic between the desire for free content and the willingness to accept advertising for continued access.
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GA4 introduces Custom Event Data Import
Google Analytics 4 (GA4) this week rolled out a new feature – custom event data import. This functionality empowers users to integrate valuable data collected outside of GA4 with their existing Analytics data.
