Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
The News/Media Alliance, a non-profit organization representing news and magazine publishers in the United States, today sent a letter to the Federal Trade Commission (FTC) and the Department of Justice (DOJ).
SEO industry publication iPullRank this week published an article sub-titled Google May Be Torching Small Sites on Purpose.
Google today announced the discontinuation of the chat feature within Google Business Profile (GBP).
These posts, shared by SEO professionals such as Rand Fishkin, Garrett Sussman, and Nick LeRoy, allegedly contained information about Google's Content Warehouse API, a system used to store and process data for search.
This article explores the differences between Search campaigns and Performance Max campaigns, two popular options within Google Ads.
Simply driving traffic to a website isn't enough. To maximize the return on investment (ROI) from PPC campaigns, businesses need effective landing pages.
However, concerns arose soon after regarding the accuracy of the information presented in these summaries.
AI Overviews has been plagued by inaccurate and misleading information. This has raised concerns about the trustworthiness of Google's AI and the potential impact on users.
Google can now index the content of electronic publications or e-books saved in the EPUB (.epub) file format, according to the Google Search Central documentation.
The European Data Protection Board (EDPB) this week published a report by its ChatGPT taskforce. This taskforce was established to investigate the data collection and processing practices of ChatGPT, a large language model (LLM) chatbot developed by OpenAI.
This decision comes amidst growing concerns around the world about the use of biometric data for passenger identification.
This functionality allows publishers to leverage their own first-party data and contextual information to enhance programmatic ad monetization.
