Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9693 Articles

Display - Dec 07, 2024 Mediavine reduces in-content ad density by 54 percent in latest platform update

Mediavine announces significant changes to its ad platform, focusing on smaller formats and improved visual integration.

by Luis Rijo

Search - Dec 07, 2024 Google introduces mandatory certification for dating and companionship ads

New policy requires dating advertisers to obtain certification and prohibits exploitative services, starting March 2025.

by Luis Rijo

AI - Dec 07, 2024 Sprinklr reports growth in unified customer experience platform and CCaaS transformation

New York tech firm sees 8% revenue rise while focusing on contact center expansion and AI implementation amidst market shifts.

by Luis Rijo

Social - Dec 07, 2024 X platform expands programmatic advertising access with lower CPMs

X platform broadens programmatic access through multiple DSPs while offering notably lower CPMs compared to competitors in the ad space.

by Luis Rijo

Data - Dec 07, 2024 Google Analytics streamlines key event tracking with one-click recommendations

New update enables marketers to mark and create key events with a single click, improving campaign measurement efficiency.

by Luis Rijo

Data - Dec 07, 2024 European data protection board unveils new strategy for cross-regulatory cooperation

EDPB announces initiatives to align GDPR with EU digital laws and increase support for SMEs in latest strategic framework.

by Luis Rijo

Data - Dec 07, 2024 Microsoft Advertising Platform integrates with Mediaocean for automated orders

New integration between Microsoft Advertising and Mediaocean's Prisma platform enables automated order insertion for media buyers.

by Luis Rijo

Display - Dec 07, 2024 Western Union expands digital reach through PubMatic

Financial services giant Western Union partners with PubMatic to enhance its commerce media capabilities and multicultural audience reach.

by Luis Rijo