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Luis Rijo
Frankfurt, Germany
10785 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Google Search AI struggles with factual accuracy 2 min read

    Google Search AI struggles with factual accuracy

    AI Overviews has been plagued by inaccurate and misleading information. This has raised concerns about the trustworthiness of Google's AI and the potential impact on users.

  • Google Search now indexes EPUB Files: what Publishers and Readers need to know 2 min read

    Google Search now indexes EPUB Files: what Publishers and Readers need to know

    Google can now index the content of electronic publications or e-books saved in the EPUB (.epub) file format, according to the Google Search Central documentation.

  • European Data Protection Board scrutinizes data practices of Large Language Model ChatGPT 2 min read

    European Data Protection Board scrutinizes data practices of Large Language Model ChatGPT

    The European Data Protection Board (EDPB) this week published a report by its ChatGPT taskforce. This taskforce was established to investigate the data collection and processing practices of ChatGPT, a large language model (LLM) chatbot developed by OpenAI.

  • Microsoft Clarity vs. Google Analytics 4: a detailed comparison 5 min read

    Microsoft Clarity vs. Google Analytics 4: a detailed comparison

    Microsoft this week published a blog post detailing the functionalities of Clarity as an alternative to Google Analytics 4 (GA4). This article explores the key features of Clarity, its potential benefits for website analysis, and how it compares to GA4.

  • Spotify to discontinue Car Thing device 2 min read

    Spotify to discontinue Car Thing device

    Car Thing, launched in 2021, was Spotify's first foray into hardware and allowed users to control Spotify playback through car speakers using voice recognition and preset buttons.

  • Reddit launches SMB Micro-Certification for mastering Reddit Ads 1 min read

    Reddit launches SMB Micro-Certification for mastering Reddit Ads

    This program is designed to equip small and medium-sized businesses (SMBs) with the knowledge and skills necessary to run successful advertising campaigns on the Reddit platform.

  • Apple revamps Developer Forums to enhance support and community 2 min read

    Apple revamps Developer Forums to enhance support and community

    Apple this week announced a significant redesign of its Developer Forums, coinciding with the annual Worldwide Developers Conference (WWDC24).

  • Looker Studio updates: new features and community migration 2 min read

    Looker Studio updates: new features and community migration

    The update introduces a new centralized forum for the Looker Studio community, integrates Looker drill-down functionalities, and introduces several new partner connectors to the Looker Studio Report Gallery.

  • Acast partners with Nomono to offer discount on portable audio recording device 1 min read

    Acast partners with Nomono to offer discount on portable audio recording device

    Acast, a leading independent podcast company, this week announced a new partnership with Nomono, a developer of audio recording and collaboration tools. This collaboration aims to provide Acast podcasters with a discount on professional audio equipment.

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