Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google this month announced an update for Google Analytics 360 users: the ability to assign report collections to specific user groups or individuals. This functionality empowers administrators to curate customized report experiences for different teams within an organization.
There are new regulations and a newly established enforcement body, the Digital Services Coordinator (DSC) housed within the Federal Network Agency.
Google DeepMind, a leading artificial intelligence (AI) research lab, this week announced the launch of SynthID, a novel suite of tools designed to watermark and identify AI-generated content.
While reaffirming its commitment to high-quality entertainment, Netflix announced a slew of new shows and movies alongside significant developments in its ad offerings.
According to Netflix, this summer will see the platform join the programmatic advertising space. The Trade Desk, Google's Display & Video 360, and Magnite will join Microsoft as their main programmatic partners.
This update, centered on AI-powered summaries, presents both challenges and opportunities for marketers navigating the evolving search landscape.
The announcement centered around Veo, a groundbreaking video generation model, and Imagen 3, the latest iteration of Google's image generation model. Additionally, the blog post teased the existence of Lyra within the "Music-AI Sandbox" section.
Google today announced the rollout of a new search filter called "Web" designed to display only text-based links in search results. This addition mirrors existing filters for narrowing down results to images, videos, or news articles.
Google today unveiled a suite of new features and functionalities for its large language model (LLM) Gemini at its annual developer conference, Google I/O 2024.
YouTube today introduced some exciting new features on YouTube Shorts that will take your viewing and content creation experience to the next level. Here's a breakdown of what's new.
A Virginia-based investment research firm, LevelFields, filed a lawsuit against social platform Reddit, alleging click fraud and a lack of transparency in ad measurement. This was yesterday reported by The Register.
Amazon Ads this month announced an upgrade to Amazon Marketing Cloud (AMC) with the introduction of NCS CPG Insights Stream.
