Announcement

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9693 Articles
Video   -   Nov 21, 2024 From Ad Platform to TV Empire: Trade Desk's ambitious Ventura OS raises eyebrows
Ventura OS

Trade Desk's Ventura OS sparks industry debate as competitors warn of potential market concentration in CTV advertising landscape.

by Luis Rijo
Audio   -   Nov 20, 2024 Apple removes popular music app Musi over YouTube dispute
popular music app Musi

Musi files lawsuit against Apple for breach of contract after App Store removal, citing unsubstantiated claims and lack of investigation.

by Luis Rijo
Data   -   Nov 20, 2024 New Google Analytics Cost Data Import
Google Analytics cost data import

Google Analytics enhances cost data import functionality to better track unmatched data and improve campaign metrics importation.

by Luis Rijo
Mixed Reality   -   Nov 19, 2024 Meta expands Ray-Ban Smart Glasses AI assistant to 4 European countries
Ray-Ban Meta Glasses

Meta brings voice-activated AI assistant to Ray-Ban smart glasses in France, Italy, Ireland and Spain, expanding European reach.

by Luis Rijo
Data   -   Nov 19, 2024 LiveRamp launches Media Intelligence Tools to streamline cross-platform campaign analysis
Media Intelligence Tools

LiveRamp expands Quick Start Insights with standardized media metrics across premium publishers to enhance campaign measurement.

by Luis Rijo
AI   -   Nov 19, 2024 OECD expert group maps future AI landscape
AI Framework

Landmark international report provides comprehensive framework for responsible AI development through 2040.

by Luis Rijo
Search   -   Nov 19, 2024 Google cracks down on Website Content Manipulation with new policy
Google cracks down on Website Content Manipulation with new policy

Major update targets third-party content exploitation, affecting publishers and digital marketing strategies worldwide.

by Luis Rijo
Retail   -   Nov 19, 2024 Criteo unveils Strategic Growth Plans at Retail Media Investor update event
Criteo AI

Leading AdTech company Criteo presents long-term vision and AI-driven innovation strategy for retail media growth at investor event.

by Luis Rijo
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