Thailand's advertising market shows growth despite off-target digital spend
Nielsen last week released data showing a 4% increase in advertising spending in Thailand for the period January-April 2024 compared to the same period in 2023.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Independent agencies drive programmatic CTV growth: FreeWheel Report
FreeWheel last week released a report titled The State of Programmatic Independent Demand. The report examines the growth of programmatic advertising within the Connected TV (CTV) market, particularly among independent agencies.
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StackAdapt and Samba TV partner to offer measurement and targeting
StackAdapt last week announced a collaboration with Samba TV, a provider of TV technology for audience data. This partnership aims to enhance programmatic advertising campaigns through improved reach measurement and audience targeting, particularly for Connected TV (CTV).
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Triton Digital reveals top Podcasts and Podcast Networks for April 2024
Triton Digital last week released its U.S. Podcast Ranker for the reporting period of April 1, 2024, to April 28, 2024. The Ranker leverages data from Triton's Podcast Metrics service, which adheres to the IAB Podcast Technical Measurement Guidelines.
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Google updates Advertising Policy for Bulgaria
Google last week announced an update to its advertising policy for Bulgaria. This update aligns Google's advertising practices with recent changes in Bulgarian gambling laws.
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Why Predictive Audiences in GA4 are important after Google sunsets Similar Audiences
Predictive audiences in Google Analytics 4 (GA4) emerge as a potential replacement, leveraging machine learning for user behavior analysis and audience creation.
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Google AdMob unveils new tools for App Publishers to leverage First-Party Data
Google AdMob this week announced a new suite of features designed to help app publishers navigate the evolving landscape of digital privacy and data collection.
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New sports streaming service Venu Sports announced
Pete Distad, CEO of the forthcoming sports streaming service jointly owned by ESPN, Fox Corporation, and Warner Bros. Discovery, this week unveiled the official brand name and logo for the platform: Venu Sports.
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Google Ads introduces new security feature
This feature allows account administrators to request users to switch from personal email addresses (e.g., john.doe@gmail.com) to business email addresses (e.g., john.doe@example.com) for managing Google Ads accounts.
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Google launches new crawlers for Image and Video data
Google this week announced the launch of two new web crawlers specifically designed for image and video data: GoogleOther-Image and GoogleOther-Video.
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Website closures raise questions about SEO landscape
On May 8, 2024, a post on the r/SEO subreddit titled We're closing our content website next month sparked discussion within the online marketing community. The anonymous post detailed the owner's decision to shut down a content website after an unspecified period of operation.
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OpenAI and Reddit forge partnership for data licensing and AI-powered features
OpenAI yesterday announced a multifaceted partnership with Reddit, the popular social news aggregation and discussion website. This collaboration focuses on data licensing, AI-powered features for Reddit, and advertising opportunities for OpenAI.
