Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
On March 20, 2024, the French Competition Authority (Autorité de la concurrence) announced a €250 million fine against Google for failing to comply with commitments made regarding licensing agreements with French publishers.
Overwolf this week announced the acquisition of NitroPay, a prominent gaming ad tech company. This move signifies a significant consolidation within the gaming advertising space and has implications for marketers looking to reach this lucrative audience.
The Competition and Markets Authority (CMA), the UK's competition regulator, has expressed concerns regarding Google's Privacy Sandbox initiative, particularly in the period between January and March 2024.
The data indicates a 50% decrease in traffic from Facebook to publisher websites over the past year, raising concerns for publishers who have relied heavily on the social media platform for audience acquisition.
Fortunately, there are ways to customize your search experience and exclude specific websites from your Google search results.
This incident sheds light on the challenges faced by independent content creators and small publishers in the current digital landscape, dominated by search algorithms and large tech platforms.
The official Google SearchLiaison Twitter account (@searchliaison) yesterday issue a tweet clarifying the distinction between "site reputation abuse" and "link spam" within Google's Search Console guidelines.
Long questioned the "Google paid channels last click" model, which attributes 100% of the conversion value to the last Google Ads channel a customer interacted with before converting.
VIOOH, a global digital out-of-home (DOOH) supply-side platform, today was recognized for the second consecutive year by The Sunday Times as one of the UK's Best Places to Work.
This update focuses on clarifying the disclosure requirements for advertisers promoting event tickets through Google Ads.
GPP Extensions are designed to address the growing complexity of data privacy regulations, particularly within the United States, where state-specific privacy laws are emerging alongside existing federal regulations.
Samsung Electronics this month announced the launch of its next-generation Neo QLED TVs equipped with the company's most powerful processor to date, the 8K NQ8 AI Gen3. This new processor leverages artificial intelligence (AI) and machine learning to personalize the viewing experience for users.
