Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9693 Articles

Data - Nov 10, 2024 Click Fraud explained

Comprehensive analysis of click fraud mechanisms, detection methods, and impact on digital advertising ecosystem.

by Luis Rijo

DOOH - Nov 10, 2024 JCDecaux reports strong Q3 growth driven by digital advertising and olympics impact

JCDecaux posts 10.9% revenue growth in Q3 2024, reaching €948.2M, boosted by digital advertising and Paris Olympics impact.

by Luis Rijo

AI - Nov 10, 2024 Court dismisses Raw Story's landmark DMCA case against OpenAI over training data

Federal judge rules news organizations lack standing in copyright management lawsuit over AI training data used by ChatGPT.

by Luis Rijo

Search - Nov 10, 2024 Semrush Q3 Revenue soars 24% to $97.4M, enterprise SEO platform gains major clients

Digital marketing platform reports strong enterprise growth with new clients like Salesforce and HSBC; raises full-year 2024 guidance.

by Luis Rijo

Data - Nov 10, 2024 Google Analytics launches data access monitoring tools for security control

Google Analytics introduces new quota log reporting features for improved data access tracking and API usage monitoring.

by Luis Rijo

Data - Nov 10, 2024 IAB Tech Lab's Accountability Platform sets new standard for privacy signal monitoring

IAB Tech Lab launches verification framework to monitor privacy signal compliance in digital advertising supply chains.

by Luis Rijo

Search - Nov 10, 2024 Performance Max Is transforming Google search results - But at what cost?

An analysis of how Google's Performance Max campaigns are changing search results and impacting user experience.

by Luis Rijo

Search - Nov 09, 2024 Google lifts US Election Ad restrictions following November 5 vote count

Google announces resumption of US election-related advertising on November 11, following temporary pause after polls closed.

by Luis Rijo