Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9694 Articles

Search - Nov 09, 2024 Google lifts US Election Ad restrictions following November 5 vote count

Google announces resumption of US election-related advertising on November 11, following temporary pause after polls closed.

by Luis Rijo

Display - Nov 09, 2024 Grindr reports 43% growth in advertising revenue as new ad formats drive Q3 performance

Strong advertiser demand and new native ad formats helped drive Grindr's indirect revenue up 43% year-over-year in Q3 2024.

by Luis Rijo

Data - Nov 09, 2024 Magnite reports strong Q3 2024 results driven by CTV growth and Netflix partnership

Connected TV advertising leads growth with 23% YoY increase as Magnite expands partnerships with major streaming players.

by Luis Rijo

Data - Nov 09, 2024 The Trade Desk reports accelerated growth with 27% revenue increase in Q3 2024

Digital advertising platform reports strong financial performance driven by CTV growth and retail media expansion.

by Luis Rijo

DOOH - Nov 09, 2024 VIOOH's DOOH platform achieves 90% lower carbon emissions vs industry standards

Digital out-of-home advertising platform VIOOH reports 0.35g CO2e per impression, marking significant environmental efficiency in ad delivery.

by Luis Rijo

Display - Nov 09, 2024 Google AdSense unveils enhanced features for 2024 holiday season monetization

Advertising dynamics across Europe, Middle East, and Africa (EMEA), Asia Pacific (APAC), and the Americas

Google announces new AdSense features including collapsible anchor ads and vignette frequency controls for holiday season revenue.

by Luis Rijo

Video - Nov 09, 2024 Prime Video launches AI-powered X-Ray recaps to enhance viewer experience

Amazon introduces generative AI feature X-Ray Recaps on Prime Video, helping viewers catch up on shows without risking spoilers.

by Luis Rijo

Display - Nov 09, 2024 Forrester's latest SSP analysis shows market evolution

SSP analysis names Amazon Ads, Magnite, and PubMatic as market leaders

Forrester's Q4 2024 report reveals significant changes in sell-side platforms, with focus on quality and channel expertise.

by Luis Rijo