Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9713 Articles

Display - Oct 23, 2024 Sovrn eliminates SSP Revenue share, publishers save 48% on ad tech fees

Revolutionary pricing model helps publishers retain more revenue from programmatic advertising through flat CPM fees.

by Luis Rijo

Data - Oct 21, 2024 Wikipedia's AI Challenge: How the free encyclopedia adapts in the age of ChatGPT

Explore how Wikipedia is evolving to meet the challenges posed by AI, ensuring its relevance and reliability in the digital age.

by Luis Rijo

AI - Oct 21, 2024 EU Tech sector's struggles not due to regulation, study finds

New research challenges the view that strict EU tech regulations hinder innovation, pointing to other factors behind the US-EU tech gap.

by Luis Rijo

Search - Oct 21, 2024 Google to remove Sitelinks Search Box

Google announces removal of sitelinks search box from search results, effective November 21, 2024. Learn about impacts and actions.

by Luis Rijo

Search - Oct 21, 2024 Google Ads Rep's unauthorized account changes spark industry concern

Unauthorized modifications to a client's Google Ads account by a representative raise compliance questions and industry-wide debate.

by Luis Rijo

Audio - Oct 20, 2024 Hawk DSP and Deezer launch Audio-Video ad integration

New partnership streamlines digital advertising, offering direct access to premium inventory and reducing costs for marketers.

by Luis Rijo

Data - Oct 20, 2024 TikTok Study: Brand Awareness boosts Performance Marketing ROI by 286%

New research reveals synergy between brand building and performance marketing on TikTok, challenging traditional strategies.

by Luis Rijo

Data - Oct 20, 2024 Google AdSense, AdMob, Ad Manager: Adapting to 2025 US Privacy Laws

Learn how Google's advertising products are helping publishers comply with new privacy laws in 5 US states, including updates to Restricted Data Processing.

by Luis Rijo