Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
While familiar names like NPR, NBCUniversal News Group, and Wondery continue to dominate, the report reveals shifts in audience preferences and the growing influence of major subscription-based platforms.
LinkedIn this week announced the launch of a new values-based job filter and its latest Top Companies list.
Walmart this week announced the expansion of its automotive offerings, allowing shoppers to purchase specialty tires online from third-party Marketplace sellers and have them installed at local Walmart Auto Care Centers.
As the U.S. Hispanic population continues its rapid growth and cements its status as the largest ethnic minority group, marketers are increasingly looking for strategies to connect with this influential demographic.
TikTok this month announced updates to its Promote advertising tool, offering marketers increased capabilities and a smoother workflow.
Google this week launched a comprehensive new guide tailored to YouTube Shorts. The move highlights the burgeoning popularity of YouTube's answer to TikTok, which boasts 2 billion monthly logged-in users and 70 billion daily views.
Amazon this week launched a new Amazon Live FAST (free ad-supported streaming television) channel on Prime Video and Freevee.
Amazon Music this week unveiled a new beta feature called Maestro, an AI-powered tool designed to help users create playlists based on unique prompts.
The EDPB, the EU's data privacy authority, determined that most 'consent or pay' models do not comply with General Data Protection Regulation (GDPR) standards for valid consent.
The new Answer with AI feature leverages powerful artificial intelligence to provide comprehensive, synthesized answers to user queries - a major evolution in the world of online search.
These tools enable advertisers to quickly generate high-quality, unique images tailored to their brand's message, simplifying the creation of visually compelling ads for YouTube, Discover, Gmail, and YouTube Shorts.
This draft addendum aims to bring essential features from VAST 4.x to older versions (VAST 2 and 3), providing backward compatibility that could revolutionize measurement and delivery in Connected TV (CTV) environments.
