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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9715 Articles
Data   -   Oct 20, 2024 TikTok Study: Brand Awareness boosts Performance Marketing ROI by 286%
The Awareness Advantage Study

New research reveals synergy between brand building and performance marketing on TikTok, challenging traditional strategies.

by Luis Rijo
Data   -   Oct 20, 2024 Google AdSense, AdMob, Ad Manager: Adapting to 2025 US Privacy Laws
Google

Learn how Google's advertising products are helping publishers comply with new privacy laws in 5 US states, including updates to Restricted Data Processing.

by Luis Rijo
Video   -   Oct 20, 2024 Spotify expands music videos beta
music videos

Spotify rolls out music videos beta to 85 additional markets, boosting artist-fan engagement for Premium subscribers worldwide.

by Luis Rijo
Search   -   Oct 20, 2024 Google's Reddit favoritism: How low-quality threads dominate search results
Best standing desks search results

Explore how Reddit threads maintain high Google rankings despite content issues, raising questions about search quality and fairness.

by Luis Rijo
Search   -   Oct 20, 2024 Google updates UK gambling ad policy to include charity raffles
Google

Google will begin accepting ads for charity raffles and prize draws in the UK, with new verification requirements.

by Luis Rijo
AI   -   Oct 20, 2024 G7 launches Toolkit to guide responsible AI use in Government
AI Skills

New framework provides roadmap for public sector AI adoption, highlighting trends and challenges across G7 countries while emphasizing ethical deployment and citizen trust.

by Luis Rijo
Data   -   Oct 20, 2024 Yahoo expands identity solutions to CTV and publishers, boosting ad targeting
Yahoo Identity Graph

Yahoo enhances digital advertising capabilities with Identity Solutions for CTV and expanded publisher availability via major SSPs.

by Luis Rijo
Search   -   Oct 20, 2024 Google halts US Election Ads after polls close: 2024 Policy Update
Google halts US Election Ads after polls close: 2024 Policy Update

Google announces temporary pause on US election-related ads post-voting in 2024. Learn about new policy impacts and exceptions.

by Luis Rijo
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