Facebook announces auto-upgrade feature to streamline Marketing API versioning
Beginning in May 2024, a version auto-upgrade feature will automatically update Marketing API calls for endpoints that remain unaffected between versions.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Apple opens new avenue for App Discovery in Europe
Apple is transforming iOS app distribution within the European Union. With the latest iOS 17.5 beta 2 release, a new feature called Web Distribution empowers developers to offer their apps directly from their websites to EU-based users.
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WhatsApp rolls out Chat Filters
The company this week announced the rollout of new Chat Filters, designed to help users quickly locate specific messages and chats.
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DV360 to launch publisher eligibility checks for CTV creatives
Google's Display & Video 360 platform this month introducing new publisher eligibility checks, significantly enhancing the creative management process for connected TV (CTV) advertising.
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Understanding TikTok Geo Lift Tests
To uncover TikTok's real contribution to sales, marketers are turning to the Geo Lift Test.
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Google's Reader Revenue Manager
The tool Reader Revenue Manager promises a streamlined path to implementing subscriptions, contribution models, newsletters, and more.
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Google unveils Ad Intents, a new AdSense ad format
Google today announced a new ad format called "Ad Intents," designed to integrate ads into existing website content and boost revenue potential for publishers using Auto ads.
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Google streamlines Search Console ownership management, enhancing security and control
These improvements focus on handling unused ownership tokens, bolstering security and giving website owners more precise control over access to their Search Console data.
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Google clarifies guidelines for beta carousels feature in search results
Google this week updated its Search Central documentation to provide clearer guidance on the beta carousels feature.
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Sundar Pichai on the responsibility of tech companies and the potential of AI
This month, at the 2024 Business, Government & Society Forum at Stanford Graduate School of Business, Sundar Pichai, CEO of Google, spoke about the importance of companies taking responsibility for the impact they have on society.
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TikTok unveils advanced Brand Suitability Controls, giving advertisers unprecedented choice
These innovations include Category Exclusion, Vertical Sensitivity controls, and a unified Brand Safety Hub within TikTok Ads Manager.
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What is the Kindle App? your gateway to digital reading
The Kindle app isn't a physical e-reader, but rather a software application from Amazon designed to let users access and read Kindle ebooks on a variety of devices, including phones, tablets, and computers.
