Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9719 Articles

Data - Oct 02, 2024 Google Analytics unveils Deep Link Recommendation feature

Google Analytics introduces a new recommendation feature to identify and fix broken deep links, enhancing app user experience.

by Luis Rijo

Data - Oct 02, 2024 Optimizely acquires NetSpring

Optimizely's acquisition of NetSpring brings warehouse-native analytics to its digital experience platform, enhancing experimentation capabilities.

by Luis Rijo

Social - Oct 02, 2024 Meta announces 2024 US Election ad restrictions: key dates and changes

Meta unveils plans for a restriction period on US political ads ahead of the 2024 election. Learn about key dates and policy changes affecting advertisers.

by Luis Rijo

Audio - Oct 02, 2024 Podcast listenership soars in Australia, older audiences drive growth

Nielsen data reveals 16% YoY growth in Australian podcast listeners, with 49% surge among over-60s. Comedy tops content preferences.

by Luis Rijo

Mixed Reality - Oct 01, 2024 Twitch revolutionizes branded gaming with The Glitch in Fortnite

Explore how Twitch's The Glitch transforms in-game advertising, blending real brands with Fortnite's virtual world.

by Luis Rijo

Video - Oct 01, 2024 Amazon DSP launches goal-based bidding to enhance brand campaign efficiency

New feature optimizes reach and frequency for brand awareness, available globally for Amazon DSP advertisers.

by Luis Rijo

Social - Oct 01, 2024 TikTok Academy revamp

TikTok Academy launches enhanced learning experience with curated paths, flexible formats, and expanded curriculum for marketers.

by Luis Rijo

Search - Oct 01, 2024 TikTok Search Ads

TikTok's new Search Ads Campaign feature empowers brands to target high-intent audiences through keyword-based advertising.

by Luis Rijo