TikTok enhances Data Portability, aims for DMA compliance
Facing its designation under the EU's Digital Markets Act (DMA), TikTok this month announced a range of measures to improve platform transparency and user data control.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google Ads Editor 2.6 unveiled: streamlined campaign management
Google has released last month the latest update to its campaign management tool, Google Ads Editor. Version 2.6 delivers a suite of new features and improvements designed to simplify workflows and enhance advertising performance.
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Google expands YouTube Create app to more countries
The YouTube Create app is a mobile application designed to give creators the tools they need to take their videos to the next level. The app includes editing tools, effects, filters, and transitions, all in an intuitive and easy-to-use interface.
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New Approval Process for AdSense for Search Sites
Google has introduced a new site-level approval process for publishers using AdSense for Search (AFS). This change, which began on March 4, 2024, aims to ensure the quality of the websites where AFS ads are displayed.
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Google Ads to pause inactive Ad Groups starting March 11
Google Ads last month announced a major change that will automatically pause ad groups with no impressions in the past 13 months. This change begins on March 11, 2024, and will roll out to all accounts by April 30, 2024.
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DoubleVerify launches new tiered "Made for Advertising" (MFA) categories
The new tiered "Made for Advertising" (MFA) categories allow advertisers to precisely identify and avoid websites designed primarily for generating ad revenue rather than offering genuine content.
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Amazon expands AMC capabilities with Sponsored TV signals
This update grants advertisers in-depth insights into their Sponsored TV campaigns, empowering them to optimize their streaming TV advertising strategies.
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Amazon DSP introduces expanded Responsive e-commerce Creative (REC)
Amazon DSP last month announced the expansion of its Responsive e-commerce Creative (REC) feature. This update gives advertisers flexibility and efficiency in ad creation across nearly all traditional ad sizes.
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Apple Sports
Apple Sports is now available for download on the App Store in the United States, United Kingdom, and Canada.
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YouTube Efficient Reach Line Items to Automatically Include In-Feed and Shorts Ads
Soon, these line items will default to include in-feed and YouTube Shorts ads, offering advertisers expanded reach opportunities. Users retain the option to exclude these formats if desired.
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Google to deprecate Audience Profile Analysis feature within DV360
Google has announced the upcoming deprecation of the Audience Profile Analysis feature within its Display & Video 360 platform.
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Google introduces Price Transparency for EEA advertisers on DV360 and CM360
Google has rolled out new price transparency reports, specifically for advertisers within the European Economic Area (EEA). These reports provide insights into daily fees associated with ads shown on third-party and Google-owned platforms.
