Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9723 Articles

Mixed Reality - Oct 01, 2024 Twitch revolutionizes branded gaming with The Glitch in Fortnite

Explore how Twitch's The Glitch transforms in-game advertising, blending real brands with Fortnite's virtual world.

by Luis Rijo

Video - Oct 01, 2024 Amazon DSP launches goal-based bidding to enhance brand campaign efficiency

New feature optimizes reach and frequency for brand awareness, available globally for Amazon DSP advertisers.

by Luis Rijo

Social - Oct 01, 2024 TikTok Academy revamp

TikTok Academy launches enhanced learning experience with curated paths, flexible formats, and expanded curriculum for marketers.

by Luis Rijo

Search - Oct 01, 2024 TikTok Search Ads

TikTok's new Search Ads Campaign feature empowers brands to target high-intent audiences through keyword-based advertising.

by Luis Rijo

Display - Oct 01, 2024 Microsoft launches open beta for AI-powered native asset generation

Microsoft unveils a new AI-driven tool for creating ad assets, streamlining the process for advertisers and marketers.

by Luis Rijo

Social - Oct 01, 2024 Reddit expands Machine Translation to 35+ countries, boosting global access

Reddit's new machine translation feature rolls out to Brazil, Spain, and 35+ countries, enabling multilingual discussions and content.

by Luis Rijo

Data - Sep 30, 2024 Adform expands data offerings, maintains MRC accreditation

Adform partners with Mastercard, retains MRC accreditation, and enhances programmatic guaranteed workflow in latest updates

by Luis Rijo

Search - Sep 30, 2024 Google's Sullivan on SEO Future: AI, UGC, and challenges for independent sites

Google's Danny Sullivan discusses the evolving search landscape, addressing concerns of independent sites and the role of AI in SEO.

by Luis Rijo