Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
This move provides advertisers with more visually engaging ways to reach targeted audiences across popular Microsoft properties like MSN, Microsoft Start, Microsoft Edge, and Outlook.com.
Feed Labels enables advertisers to streamline international campaigns by grouping products from different feeds based on common characteristics.
Microsoft Advertising this week announced a significant expansion of its Connected TV (CTV) advertising capabilities with the inclusion of Netflix as a publisher.
These include new features, expanded resources, and enhanced monetization opportunities, all designed to help creators grow their presence on the platform and turn their passion into a profitable career.
Facing its designation under the EU's Digital Markets Act (DMA), TikTok this month announced a range of measures to improve platform transparency and user data control.
Google has released last month the latest update to its campaign management tool, Google Ads Editor. Version 2.6 delivers a suite of new features and improvements designed to simplify workflows and enhance advertising performance.
The YouTube Create app is a mobile application designed to give creators the tools they need to take their videos to the next level. The app includes editing tools, effects, filters, and transitions, all in an intuitive and easy-to-use interface.
Google has introduced a new site-level approval process for publishers using AdSense for Search (AFS). This change, which began on March 4, 2024, aims to ensure the quality of the websites where AFS ads are displayed.
Google Ads last month announced a major change that will automatically pause ad groups with no impressions in the past 13 months. This change begins on March 11, 2024, and will roll out to all accounts by April 30, 2024.
The new tiered "Made for Advertising" (MFA) categories allow advertisers to precisely identify and avoid websites designed primarily for generating ad revenue rather than offering genuine content.
This update grants advertisers in-depth insights into their Sponsored TV campaigns, empowering them to optimize their streaming TV advertising strategies.
Amazon DSP last month announced the expansion of its Responsive e-commerce Creative (REC) feature. This update gives advertisers flexibility and efficiency in ad creation across nearly all traditional ad sizes.
