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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9724 Articles
Search   -   Sep 30, 2024 Google's Sullivan on SEO Future: AI, UGC, and challenges for independent sites
The State & Future of Search Q&A

Google's Danny Sullivan discusses the evolving search landscape, addressing concerns of independent sites and the role of AI in SEO.

by Luis Rijo
Display   -   Sep 30, 2024 Amazon unveils new Optimal Frequency solution for ad campaigns
Optimal Frequency in Amazon Ads

Amazon Marketing Cloud introduces a self-serve tool to help advertisers manage ad frequency and improve campaign efficiency.

by Luis Rijo
Search   -   Sep 30, 2024 Forbes Advisor faces significant drop in Google search rankings
Forbes Advisor faces significant drop in Google search rankings

Forbes Marketplace's SEO strategy for Forbes Advisor comes under scrutiny as site experiences major traffic decline.

by Luis Rijo
Data   -   Sep 30, 2024 Google adds new error types to TCF Report for enhanced CMP compliance
TCF

Google introduces errors 9.1 and 10.1 to help publishers troubleshoot certified CMP coverage in EEA, UK, and Switzerland.

by Luis Rijo
Data   -   Sep 30, 2024 Apple introduces new regional Age Ratings for apps in Australia and France
Apple Age Ratings

Apple unveils plans for regional age ratings in Australia and France, enhancing App Store safety measures for users.

by Luis Rijo
Data   -   Sep 30, 2024 IAB Tech Lab launches PAIR protocol for first-party data matching
The PAIR protocol was initially developed by Google's Display & Video 360 team

New open standard enables advertisers and publishers to match audiences privately without third-party cookies.

by Luis Rijo
Video   -   Sep 30, 2024 FTC announces Workshop on Digital Platforms' impact on youth engagement
FTC

Federal Trade Commission to examine design features keeping kids online longer in virtual event scheduled for February 2025.

by Luis Rijo
Video   -   Sep 30, 2024 FuboTV launches Multiview Beta on Roku
Multiview beta feature

FuboTV introduces user-configurable Multiview on Roku, allowing sports fans to stream up to four live channels simultaneously.

by Luis Rijo
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