Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google Ads this month addressed concerns regarding the transparency of their Performance Max campaigns, a recently launched campaign type designed for cross-channel advertising.
Google Ads yesterday announced the integration of its advanced AI model, Gemini, into Performance Max campaigns. This move aims to simplify creative asset creation, enhance their quality, and ultimately drive better campaign performance for advertisers.
Reddit, the self-proclaimed community of communities, announced yesterday the filing of a registration statement with the SEC for a proposed initial public offering (IPO) of its Class A common stock.
Google and Reddit announced today an expansion of their existing partnership, focusing on integrating AI-powered features and improving content accessibility across both platforms.
Google today announced a series of updates to the Advertising section in Google Analytics, aiming to simplify reporting for both advertisers and publishers.
Comscore today announced an expansion of its Comscore Campaign Ratings (CCR) solution, now encompassing the top 100 local markets in the US.
German media giants ProSiebenSat.1 and RTL Deutschland are joining forces in the advertising technology (adtech) space, aiming to create a robust European alternative to dominant US players.
Audacy yesterday announced the United States Bankruptcy Court for the Southern District of Texas has approved the Company's Plan of Reorganization.
YouTube has updated its YouTube Analytics revenue to include a new feature that shows creators their top-earning videos by format. This includes Shorts, VOD (video on demand), and live streams.
FuboTV, a sports-first live TV streaming platform, has filed an antitrust lawsuit against The Walt Disney Company, FOX Corp., Warner Bros. Discovery, Inc. and their affiliates.
The Programmatic Supply Chain Working Group (PSCWG) yesterday announced the introduction of Provisional Attributes within the OpenRTB Specification, aiming to streamline the adoption of new features and attributes within the programmatic ecosystem.
Facing the phase-out of third-party cookies in Chrome due to privacy concerns, Google Identity Services (GIS) will transition to a new sign-in method called Federated Credential Management (FedCM).
