Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9739 Articles

Data - Sep 28, 2024 Cloudflare reinforces Free Tier commitment with 15 new features announcement

Cloudflare reaffirms its dedication to free services on its 14th anniversary, unveiling 15 new features for free tier users.

by Luis Rijo

Display - Sep 28, 2024 IAS and OpenX join forces to boost brand safety and ad quality measurement

AI-powered solutions aim to improve advertiser confidence and publisher yield in digital advertising ecosystem.

by Luis Rijo

Retail - Sep 28, 2024 Equativ acquires Kamino Retail: boosting Retail Media capabilities globally

Equativ's strategic acquisition of Kamino Retail enhances its retail media offerings, targeting $166B market by 2025.

by Luis Rijo

Search - Sep 28, 2024 Google Ads updates betting policy for Brazil: new rules from September 30

Google aligns ad policy with Brazil's new betting laws. Certification required for advertisers. Aggregators banned. Learn more.

by Luis Rijo

Display - Sep 28, 2024 Google vs DOJ: Ad Tech trial wraps up, closing arguments set for November

U.S. Display Ad Spending by Environment, 2013-2022

DOJ vs Google ad tech trial ends after 3 weeks. Learn key arguments, testimonies, and what's next in this landmark antitrust case.

by Luis Rijo

Data - Sep 28, 2024 Google Analytics boosts Data Import features, fixes Attribution Bug in 2024

Learn about GA4's new multi-source data import, quota tracking, and session attribution fix in the latest September 2024 update.

by Luis Rijo

Display - Sep 27, 2024 In-App ads drive higher customer engagement than social media

On average, a person now has more than 80 apps installed on their phone

AppLovin's Consumer Mobile Trends 2024 report reveals in-app ads outperform social media in customer engagement and loyalty.

by Luis Rijo

Data - Sep 27, 2024 Cloudflare's Speed Brain makes websites load faster

New tech from Cloudflare predicts and loads web pages before users click, cutting load times by up to 75%.

by Luis Rijo