Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Salesforce today announced Marketing Cloud Growth, a new edition aimed at helping small businesses leverage AI and data for efficient growth. This edition integrates marketing automation with sales, service, and commerce on the company's Einstein 1 platform.
Adobe today introduced AI Assistant, a new generative AI-powered tool within Reader and Acrobat software. This beta feature promises to unlock new levels of document intelligence by facilitating conversation-based information retrieval and content creation.
Eyeota, a Dun & Bradstreet company, and the DOOH programmatic technology provider Vistar Media today announced a partnership to enhance audience targeting capabilities for global digital out-of-home (DOOH) campaigns.
Nielsen confirmed YouTube as the leading streaming platform in the United States for watch time, holding the position for a full year.
Google Search & Shopping today announced expanded support for product variants in structured data. This update empowers merchants to showcase diverse product variations (size, color, etc.) directly in search results, potentially attracting more clicks and improving user experience.
Walmart and VIZIO today announced a definitive agreement for Walmart to acquire VIZIO for $11.50 per share in cash, valuing the company at approximately $2.3 billion.
Pixalate today released its Q4 2023 Mobile Device Global Market Share Report, analyzing mobile device usage across key regions. The report reveals Apple iPhone's continued dominance in most areas, but also highlights regional differences.
Google Merchant Center has implemented new requirements for merchants using AI-generated images in their product listings. These requirements aim to increase transparency and ensure responsible use of technology.
Meta, in collaboration with the Misinformation Combat Alliance (MCA), announced the launch of a dedicated fact-checking helpline on WhatsApp to combat the spread of AI-generated misinformation, also known as "deepfakes".
Polish viewers are increasingly turning to streaming services, with streaming viewership jumping 8% in January 2024 compared to December 2023, according to the latest Nielsen Gauge™ report.
Streaming services accounted for 22.8% of total TV viewing time in Mexico in January 2024, according to the latest Nielsen IBOPE Gauge™ report. This represents a slight decrease of 1.2 share points from December 2023.
A recent investigation by the European Commission and national consumer protection authorities revealed a widespread failure by influencers to disclose paid content.
