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Luis Rijo
Frankfurt, Germany
10859 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Google Ads opens doors to Online Casino Ads in Rhode Island 1 min read

    Google Ads opens doors to Online Casino Ads in Rhode Island

    Starting February 20, 2024, Google Ads will begin accepting and running advertisements for online casinos licensed by the state of Rhode Island.

  • Snapchat teams up with Fospha to empower eCommerce advertisers 1 min read

    Snapchat teams up with Fospha to empower eCommerce advertisers

    The collaboration aims to provide eCommerce advertisers with a more robust way to track and improve the effectiveness of their Snapchat campaigns, particularly focusing on cross-marketing return on ad spend (ROAS).

  • Google cracks down on Impersonation tactics in Ads 1 min read

    Google cracks down on Impersonation tactics in Ads

    Starting March 2024 (April for France), Google Ads will penalize advertisers using impersonation or false associations with public figures, brands, or organizations to deceive users.

  • Technology Industry pledges to Fight Deceptive AI in 2024 Elections 3 min read

    Technology Industry pledges to Fight Deceptive AI in 2024 Elections

    Leading tech companies, including Adobe, Amazon, Google, IBM, Meta, Microsoft, and TikTok, have signed a Tech Accord to combat the use of deceptive AI in the upcoming 2024 elections.

  • Google Opens Vehicle Ads to Australian Businesses 1 min read

    Google Opens Vehicle Ads to Australian Businesses

    Buckle up, Aussie auto advertisers! Google has officially launched its Vehicle Ads program in Australia, offering a powerful new way to reach car buyers across the web.

  • Google announces next-generation of its large language model: Gemini 1.5 3 min read

    Google announces next-generation of its large language model: Gemini 1.5

    Google AI yesterday unveiled Gemini 1.5, the next generation of its large language model (LLM), boasting significant performance improvements and a breakthrough in long-context understanding.

  • The Trade Desk reports strong Q4 and FY 2023, expects continued growth in 2024 2 min read

    The Trade Desk reports strong Q4 and FY 2023, expects continued growth in 2024

    The Trade Desk today announced the financial results for its fourth quarter and fiscal year ended December 31, 2023. The company exceeded expectations, achieving 23% year-over-year revenue growth and solidifying its position in the dynamic advertising industry.

  • YouTube Creators Update: Deep Dive into the Latest Features 2 min read

    YouTube Creators Update: Deep Dive into the Latest Features

    This week's YouTube Creators Update brings exciting news for creators seeking improved workflows, engagement opportunities, and monetization tools. Let's explore each update in detail.

  • Adobe Express integrates TikTok's Creative Assistant 1 min read

    Adobe Express integrates TikTok's Creative Assistant

    Previously available only through TikTok's Creative Center, the AI-powered Creative Assistant now acts as a virtual collaborator within Adobe Express. It assists brands in various ways, including:

  • How to boost posts in Meta avoiding Apple service charges 1 min read

    How to boost posts in Meta avoiding Apple service charges

    Businesses can boost posts through Facebook.com and Instagram.com on mobile and desktop, avoiding the Apple service charge.

  • DISH Media partners with PubMatic to expand Programmatic Demand for SLING TV 1 min read

    DISH Media partners with PubMatic to expand Programmatic Demand for SLING TV

    PubMatic and DISH Media, the advertising arm of DISH Network, announced a partnership to increase programmatic demand for SLING TV, DISH's live TV streaming service.

  • MGID unveils Redesigned Ad Platform with AI-Powered Features 1 min read

    MGID unveils Redesigned Ad Platform with AI-Powered Features

    MGID today launched a revamped version of its self-service ad campaign management tool, MGID Ads. The new platform boasts a more intuitive interface and integrates various AI-powered features to streamline campaign creation and optimize performance.

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