Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Nexxen this week announced today an expansion of its TV Intelligence solution with aggregated and scaled viewership data from leading streaming platforms like Netflix, Hulu, and Disney Plus.
Pixalate this week unveiled its Q4 2023 Connected TV (CTV) Seller Trust Indexes (STIs), ranking the quality and integrity of programmatic sellers across Roku, Amazon Fire TV, and Samsung Smart TV.
Search, Demand Gen, and Performance Max are right now the prominent campaigns in Google Ads platform. Know when to use each one.
Advertisers using Amazon's Sponsored Brands can now leverage the power of vertical video to promote their brands and products, Amazon this week announced.
Amazon DSP this week announced the expansion of its Events Manager beta program to include Mobile Measurement Partner (MMP) integrations. This update allows advertisers to connect in-app conversion data from leading MMPs like Kochava, Adjust, and Singular directly to their Amazon DSP campaigns.
The programmatic advertising industry is expected to see significant growth in 2024, with a majority of advertisers planning to increase their investment, according to a new report from Proximic by Comscore.
E-commerce Pay-Per-Click (PPC) advertising helps you achieve this by displaying product placements to relevant audiences only when they click, maximizing cost-effectiveness. Platforms like Google Ads, Amazon Advertising, and Facebook Ads enable this targeted approach.
This new feature, available this spring, will allow users to read along with episodes, search for specific words, and even jump to different parts of the audio by tapping on the text.
Google today announced the launch of its second Google for Startups Ukraine Support Fund, doubling down on its commitment to bolstering the country's entrepreneurial ecosystem and aiding its economic recovery amidst ongoing conflict.
Social media platform Bluesky this week announced plans to introduce hashtags soon. While currently hashtags exist solely as text within posts, CEO Jay Graber confirmed in a recent video that clickable and searchable hashtags are on the way.
The Ad Profitability Calculator provides SMEs with a quick and straightforward method to assess the profitability of their Google and Meta Ads campaigns.
For the fourth quarter of 2023, "The Joe Rogan Experience" remains the most popular podcast, followed by "Crime Junkie" and "The Daily."
