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Luis Rijo
Frankfurt, Germany
10859 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • AudioGO expands Creative Suite with Synthetic Voice Ads and Production Services 1 min read

    AudioGO expands Creative Suite with Synthetic Voice Ads and Production Services

    AudioGO, an audio advertising platform, has announced the addition of Synthetic Voice Ads to its Creative Suite, offering advertisers two options for creating high-quality audio ads.

  • Apple Arcade takes Gaming to New Heights with Spatial Games and 250+ Titles on Apple Vision Pro 2 min read

    Apple Arcade takes Gaming to New Heights with Spatial Games and 250+ Titles on Apple Vision Pro

    Apple Arcade is stepping into the future with the launch of 12 unique spatial games specifically designed for Apple Vision Pro, the company's revolutionary new spatial computer.

  • OpenAI unveils Sora: a Text-to-Video AI model that generates realistic scenes 2 min read

    OpenAI unveils Sora: a Text-to-Video AI model that generates realistic scenes

    Sora doesn't simply create still images; it can produce high-definition videos up to 60 seconds long, complete with complex camera movements, detailed settings, and multiple characters expressing emotions.

  • Google responds to IAB Tech Lab Report on Privacy Sandbox 2 min read

    Google responds to IAB Tech Lab Report on Privacy Sandbox

    Google today issued a response to the IAB Tech Lab's recent "Fit Gap Analysis for Digital Advertising," which assessed the suitability of Google's Privacy Sandbox APIs in replacing third-party cookies.

  • Google updates Search Experiences in EEA with new rich result units 2 min read

    Google updates Search Experiences in EEA with new rich result units

    Google today announced new search experiences for users in the European Economic Area (EEA), focusing on richer results and improved visibility for publishers and businesses.

  • Acast and Next Broadcast Media partner on MENA podcast monetisation 1 min read

    Acast and Next Broadcast Media partner on MENA podcast monetisation

    This collaboration aims to unlock new levels of monetization, efficiency, and brand safety for podcasts within the burgeoning MENA market (Middle East and North Africa).

  • Audiohook and Sounder announce Episode-Level Contextual Targeting for Podcast Advertising 1 min read

    Audiohook and Sounder announce Episode-Level Contextual Targeting for Podcast Advertising

    Audiohook, a demand-side platform (DSP) for audio advertising, and Sounder, an AI-powered audio intelligence platform, have partnered to launch episode-level contextual targeting capabilities.

  • AppLovin revenue soars in 2023 2 min read

    AppLovin revenue soars in 2023

    AppLovin capped off a successful 2023 with strong financial results and a positive outlook for the future. The company's shareholder letter, released yesterday, highlighted revenue growth of 17% year-over-year to $3.3 billion.

  • JCDecaux launches a Global Programmatic DOOH Airport Advertising Offer 1 min read

    JCDecaux launches a Global Programmatic DOOH Airport Advertising Offer

    This new solution allows brands and agencies to run targeted, dynamic, and contextualized advertising campaigns across JCDecaux's network of programmatic-enabled airports.

  • Walmart eyes Vizio in potential $2 Billion deal, boosting advertising power 1 min read

    Walmart eyes Vizio in potential $2 Billion deal, boosting advertising power

    Walmart is reportedly in talks to acquire smart TV manufacturer Vizio for more than $2 billion, according to a Wall Street Journal report. This move could significantly bolster Walmart's advertising ambitions and grant it control of a sizable chunk of the U.S. television market.

  • YouTube rolls out new features for creators, including free Channel memberships gifting 1 min read

    YouTube rolls out new features for creators, including free Channel memberships gifting

    YouTube today announced a number of new features designed to make it easier for creators to create and share content, and to connect with their audiences.

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