Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9781 Articles

Display - May 21, 2026 Axel Springer posts 29% EBIT jump in its first year as an independent company

Axel Springer digital news brands BILD, WELT, Business Insider, and Politico on global screens

Axel Springer posts 241 million euros adjusted EBIT in 2025 and a 123% Q1 surge as the restructured, family-owned media group sets its first growth targets.

by Luis Rijo

Data - May 21, 2026 Fuse Media picks iSpot to measure its CTV and FAST ad campaigns

iSpot and Fuse Media logos on blue background, announcing CTV measurement partnership

Fuse Media has named iSpot its official measurement provider for CTV and FAST inventory, bringing outcomes-based attribution to 84 million monthly viewers.

by Luis Rijo

Retail - May 21, 2026 Only 26 sites have implemented UCP - and the big names aren't among them

Google UCP protocol hovers over thousands of dark shopping carts with only a few glowing

A new Originality.ai study scanning over 3 million websites finds just 26 public UCP implementations, raising questions about agentic commerce readiness.

by Luis Rijo

Retail - May 21, 2026 Google still leads shopping searches as AI falls short at 7%

Bar chart showing Google at 56.68%, Amazon 28.96%, ChatGPT 7.26%, Reddit 4.56% shopping starts

A Smarty Marketing survey of 1,295 US consumers finds Google holds 56.68% of shopping search starts in 2026, with ChatGPT at just 7.26% and Amazon at 28.96%.

by Luis Rijo

Search - May 21, 2026 Most marketers waste 11% of media budgets on bad optimization signals

Donut chart showing 73% of marketers estimate 11% or more of media budget wasted by optimization lag

A new survey of 210 senior marketers finds 80% optimize campaigns without verified purchase data, 91% doubt platform results, and only 20% use full automation.

by Luis Rijo

AI - May 21, 2026 SISTRIX opens MCP server to all customers, no API key needed

SISTRIX MCP Server content audit for rosebikes.de in Claude, showing Excel output with URL clusters

SISTRIX today opened its MCP server to all subscription tiers via OAuth, removing the API key barrier and enabling SEO workflows inside ChatGPT and Claude.

by Luis Rijo

Display - May 21, 2026 Google's 42 GML 2026 lead gen launches: what marketers need to know

Google Ads campaign setup showing Text Disclaimer field and ad preview for a financial services ad.

Google unveiled 42 lead gen launches at GML 2026 covering AI bidding, creative tools, measurement upgrades, and new ad formats for search, YouTube, and Maps.

by Luis Rijo

Video - May 21, 2026 Sports now 5% of global SVOD: HBO Max leads with 35% of all sports content

HBO Max slab leads six streaming platforms in sports content, Gracenote Q2 2026 analysis

Gracenote's Q2 2026 Data Hub update shows sports now represents 5% of SVOD content, with HBO Max holding 35% of all sports programming across major streamers.

by Luis Rijo