Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Audacy, the second-largest radio broadcaster in the United States, filed for Chapter 11 bankruptcy protection on January 7, 2024. This move was a decision to restructure the company's balance sheet and emerge as a stronger, more financially sound entity.
Artefact and the customer data platform (CDP) provider Treasure Data have announced a new partnership to help brands deliver personalized customer experiences and generate more business value from their marketing campaigns.
Walmart's biggest Baby Days savings event of the year starts on February 15th, and it's time to start prepping your listings, Walmart yesterday announced.
Microsoft today announced the introduction of new generative AI and data solutions that can help retailers create more personalized shopping experiences, empower store associates, and unlock insights from their data.
In a move to enhance marketing effectiveness, TikTok has introduced two new partner specialties – Cross-Channel and Lift – under its Measurement Badge category.
Skippable ads can be just as effective as non-skippable ads, if not more so, shows a recent study conducted by IPG's MAGNA Media Trials in collaboration with TikTok.
Amazon this week announced layoffs across its Prime Video, MGM Studios, and Twitch units. The company is reportedly cutting hundreds of jobs, reflecting a strategic shift in focus and resource allocation.
According to Google, these adjustments will prioritize core features that are most frequently used and invest in their underlying technology to provide a more consistent and intuitive experience across devices.
The Revenue Attribution Report is a comprehensive tool that allows marketers to seamlessly connect their Customer Relationship Management (CRM) data with their LinkedIn ad activities.
FOX News Audio’s popular podcast, The Will Cain Show, is expanding its reach with a live video component. Starting January 15th, the show will air live with video on FOXNews.com every Monday through Thursday at 12 PM/ET.
Microsoft Advertising yesterday announced a change in how hotel advertisers can manage their campaigns. Starting February 6, 2024, Hotel Center subaccounts will no longer be available. Instead, hotel advertisers will need to use the new Lodging campaigns feature.
Amazon yesterday announced the expansion of its Buy with Prime integration to Salesforce Commerce Cloud, a cloud-based commerce platform that powers e-commerce stores for businesses of all sizes.
