Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9740 Articles

Data - Sep 01, 2024 Meta challenges EDPB's opinion on 'Consent or Pay' model

Meta filed a lawsuit against the European Data Protection Board (EDPB) at the General Court of the European Union

Meta sues EDPB over Opinion 08/2024, citing violations of EU law and fundamental rights.

by Luis Rijo

Data - Sep 01, 2024 Open Source faces economic challenges

Recent analyses highlight concerns about the sustainability of open source software development and its economic impact.

by Luis Rijo

Display - Sep 01, 2024 When to use Google's Demand Gen campaigns

Discover when to use Google's Demand Gen campaigns vs Search and Performance Max. Learn key features, audience targeting, and reporting options for visual ad surfaces.

by Luis Rijo

Data - Sep 01, 2024 WordPress market share stagnates

Industry leaders discuss marketing collaborations and user experience improvements to reinvigorate WordPress adoption.

by Luis Rijo

Video - Sep 01, 2024 Google's video indexing update poses challenges for independent publishers

Google's new video indexing guidelines create hurdles for non-YouTube content, impacting independent publishers' discoverability.

by Luis Rijo

Display - Sep 01, 2024 Google's 2021 Canadian Ad Strategy revealed in antitrust case document

The document also touches on Google's plans to build confidence in modeling provided across its products

Court exhibit exposes Google's plans to navigate digital advertising changes in Canada amid privacy concerns.

by Luis Rijo

Display - Sep 01, 2024 2015 Google emails revealed in 2024 antitrust case show Ad Market Dominance

In April 2015, GDN won 89% of matched queries for high-end mobile devices on AdX

Court documents from US v. Google case expose internal data on Google's commanding position in mobile and desktop ad exchanges.

by Luis Rijo

Search - Aug 31, 2024 Google's August 2024 Core update rollout continues, Search Liaison to address user queries

Search Liaison to address user queries in an interview with Barry Schwartz

As Google's latest core update progresses, Search Liaison Danny Sullivan prepares to answer user questions about its ongoing impact.

by Luis Rijo