TikTok seeks over 300 professionals for US expansion
TikTok, the popular short-form video app, is expanding its team in the United States with over 300 open positions in marketing, product and sales.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Apple previews new entertainment experiences launching with Apple Vision Pro
Apple this month launched Apple Vision Pro, a mixed reality (MR) device. Apple Vision Pro is a new entertainment device that delivers an immersive and captivating experience.
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Artifact to wind down operations
Artifact's CEO Kevin Systrom this month announced the decision to wind down operations of the app. The Artifact app was launched a year ago and has been praised for its innovation and design, but Systrom said that the market opportunity is not big enough to warrant continued investment.
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LiveRamp to acquire Habu
LiveRamp yesterday announced it has entered into a definitive agreement to acquire Habu, a data clean room software provider, in a cash and stock transaction valued at approximately $200 million.
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Google Cast introduces New Features and Devices
Google this week announced a number of new features and devices for its Cast platform, making it easier and more convenient than ever to stream media from Android devices to other screens.
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Google Play expands support for Real-Money Games
Google Play is expanding its support for real-money games (RMG) this year, including game types and operators not covered by an existing licensing framework. The company will begin supporting RMG apps in India, Mexico, and Brazil in June, with plans to expand to more countries in the future.
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Discover Google's new approach to maximise Brand Awareness on YouTube
In a recent test, campaigns that opted into all three inventory types—in-stream, in-feed, and Shorts ads—delivered an average of 54% more reach at 42% lower cost per mille (CPM) than campaigns that utilized in-stream ads only.
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How Google is now ingesting Podcasts on YouTube
Google this week announced that it is now ingesting podcasts on YouTube through RSS feeds, giving podcast creators a new way to reach a wider audience.
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YouTube expands Shorts Editing Options with New Layout Feature
YouTube last month announced the rollout of a new editing feature that allows users to modify the layout of their Shorts when converting long-form clips. This new tool expands the creative possibilities for Shorts creators and enhances the overall user experience.
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Blackstone Publishing launches Blackstone Unlimited with a collection of over 6,500 audiobook titles
With an expansive collection of over 6,500 audiobook titles, Blackstone Unlimited provides instant access, no restrictions, and a diverse selection of genres and authors, all at a fixed flat rate.
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Australian Lamb's "The Generation Gap" Ad Sparks Buzz
Australian Lamb's latest ad, The Generation Gap, has taken the internet by storm, generating a whirlwind of reactions and sparking a conversation about generational divides.
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Manufacturer Part Numbers (MPNs): Essential Identifiers for Product Management
Manufacturer Part Number (MPN) is a unique identifier assigned by manufacturers to distinguish specific products.
