Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9781 Articles

Data - May 21, 2026 Digital Remedy launches The Political Desk ahead of 2026 midterms

War room data visualization showing voter targeting streams across CTV and programmatic channels

Digital Remedy launches a political media division with 17+ data partners and household-level voter measurement for campaigns ahead of the 2026 midterm cycle.

by Luis Rijo

AI - May 21, 2026 Google I/O 2026: the search changes SEOs did not expect

Marie Haynes highlights Elizabeth Reid's Google I/O 2026 blog post on AI Search agents

Google replaced its search AI model, added background agents, rebuilt the search box, and brought personal data integration to 200 countries on May 19, 2026.

by Luis Rijo

Audio - May 21, 2026 Spotify rebuilt its ad platform around two engines, here is what it means

Spotify mobile screens showing an American Eagle sponsored ad format in the Now Playing view

Spotify detailed its rebuilt advertising platform at the 2026 Investor Day, with biddable channels now topping a third of ad revenue and 68% advertiser growth.

by Luis Rijo

Audio - May 21, 2026 Spotify bets its next chapter on podcast memberships and personal audio

Spotify co-CEOs Alex Norstrom and Gustav Soderstrom on stage at the 2026 Investor Day

Spotify unveiled podcast Memberships, Personal Podcasts and real-time interactivity at its 2026 Investor Day, reshaping how creators earn and listeners engage.

by Luis Rijo

Search - May 21, 2026 Google's May 2026 core update is live - and the clock is ticking

Google May 2026 core update shockwave with orbiting search ranking cards in deep space

Google May 2026 core update is live as of today, with up to two weeks to complete. Publishers and SEO professionals face another ranking volatility window.

by Luis Rijo

AI - May 21, 2026 Adobe study: 91% of marketers abandon AI tasks due to bad prompts

Seven prompting details AI users most often overlook, from Adobe Firefly study, May 2026.

Adobe Firefly and Acrobat research scores 1,000 marketer prompts, finds average C grade with no A scores, revealing a gap between confidence and actual skill.

by Luis Rijo

Display - May 21, 2026 Google AdSense finally takes collapsible anchor ads to desktop

Three states of a Google AdSense dynamic anchor ad: expanded, collapsed, and dismissed

Google AdSense expands collapsible anchor ads to desktop and renames the format to dynamic anchors, with automatic activation deadline set for June 20, 2026.

by Luis Rijo

Data - May 21, 2026 TransUnion becomes the only MTA provider for YouTube in Google partnership

TransUnion and Google integrate YouTube into multi-touch attribution, letting advertisers measure video's role across the full media mix for the first time.

by Luis Rijo