Advertisers running product catalog campaigns on Facebook and Instagram can now open a "Top products in your campaign" panel inside Ads Manager's performance charts, according to a LinkedIn post published today by Bram Van der Hallen, a Meta Ads specialist who works in digital marketing at Edge.be. The panel ranks individual catalog items by spend, clicks, views, purchases and attributed orders. Meta has not published an announcement or help documentation for the feature that PPC Land could locate, and the post is a third-party observation rather than a company statement.

In Short

Meta's ad dashboard now seems to show which individual products inside a shopping ad got the money, the clicks and the sales. Until now, stores running these ads mostly saw results for the whole ad, not for each item, so they had to stitch product data together from other tools. If the feature works as described, advertisers can see where budget actually went product by product, though Meta has not yet explained how the numbers are counted.

What the post describes

The post, which LinkedIn shows as published this morning, opens with a short claim. "You can now quickly view TOP products from your Meta Ads campaign," Van der Hallen wrote. The mechanics follow in two sentences: "When you run product catalog campaigns, you can now open the performance charts in Ads Manager for your campaign to view 'Top products in your campaign'."

According to the post, the overview provides seven insights. They appear as a list in the text and, separately, as options in a dropdown menu in the screenshot that accompanies it:

  • Product amount spent
  • Product clicks
  • Product attributed orders conversion value
  • Product attributed orders
  • Product views
  • Product purchases
  • Product purchase conversion value

Only two of the seven carry a definition in the post. "Product amount spent" is described as "How much spend each product received," and "Product clicks" as "Your top products sorted by number of clicks." The remaining five are listed by name only.

The post adds two further details. "To see more details you can click through to the 'Product insights' dashboard," it states. "And you can also get the same insights for specific ad sets within your campaign." That second sentence matters for account structure, because it suggests the ranking can be filtered below the campaign level rather than being locked to a campaign-wide total.

The screenshot, which carries a "NEW!" graphic and a red box drawn around the dropdown, shows the panel set to the "Product views" metric. Three product cards are visible, with their Content IDs blurred. They read 12.2K, 10.8K and 4.93K product views respectively. Pagination dots below the cards indicate more products sit beyond the first row, and a button labelled "Go to product insights" sits underneath. The same screenshot shows an "A/B test results" module for a creative test that "Ended Dec 28, 2025," which indicates the image was taken inside an established advertiser account. The post does not name the account, the region, or the date the screenshot was taken.

Provenance and what remains unverified

The source here is a single LinkedIn post by a practitioner, not a Meta release. Van der Hallen frames it that way himself: the post closes with "Meta Ads update spotted by Bram Van der Hallen," followed by an invitation to follow him for news of new Meta Ads features. He also uses the post to promote his free Meta Ads newsletter in a pinned comment, which he says reaches more than 44,000 marketers. The post's only outbound links point to LinkedIn itself: his profile and his newsletter subscription page. There is no link to a Meta help article, changelog or developer note.

PPC Land searched for Meta documentation describing a "Top products in your campaign" panel or a "Product insights" dashboard and found none at the time of writing. Several points therefore rest on the post and its screenshot alone:

  • Availability. The post does not say whether the panel is live for all advertisers, in a test, or limited to particular markets. Meta commonly stages interface changes across accounts, and a feature visible in one account is not proof of a general release.
  • Eligible campaigns. The post says "product catalog campaigns." One commenter refers to "Advantage+ catalog campaigns." Neither clarifies whether the view appears for Advantage+ sales campaigns that include catalog ads, for manual sales campaigns with catalog ads, for Shops ads, or for all of them.
  • Metric definitions. The difference between "Product attributed orders" and "Product purchases," and between their respective conversion value metrics, is not explained. Meta has not said which attribution setting governs these figures, how a purchase of a product that was never shown in an ad is handled, or whether a sale is credited to the clicked item or to everything in the basket.
  • Spend allocation. Meta's auction charges for impressions or clicks on an ad, not for products. How spend in a carousel or collection format, which may display several products at once, is split across individual items is not described.

None of these gaps means the feature is not real. Two independent commenters, discussed below, indicate they have seen the view in their own accounts. But the precise behavior of the metrics, which determines whether they can be trusted for budget decisions, is not documented in anything PPC Land could find.

Why product-level data has been hard to get

The significance of the panel lies in what Meta's interface did not offer before. Catalog ads, formerly known as dynamic product ads, pull items from a product feed and let Meta's delivery system decide which items to show to which user. Advertisers supply hundreds or thousands of products and receive results at the level of the ad, ad set or campaign.

In January 2026, Search Engine Journal published an account by Amy Stamper, director of paid social at the agency Impression, describing that limitation. According to that article, Ads Manager did not offer product ID as a native breakdown in the way it offers age or placement, and Meta did not report which specific product led to a purchase inside a dynamic ad. Stamper's agency worked around this by pulling product-level impressions, clicks and spend from Meta's Marketing API and joining that data to catalog records by product ID. According to the same article, that route covered clicks and impressions but not revenue or conversions, which had to be matched from Google Analytics 4 data, with imperfect results.

If the new panel works as the post describes, it brings product-level spend, clicks, purchases and conversion value into Ads Manager directly. That is a materially different set of data from what the API route provided, because it pairs cost with outcomes for each item. A retailer could, in principle, see that one product absorbed a large share of budget while generating few orders, and act on the feed rather than on the campaign.

Context: Meta's automation and the transparency debate

The change, if confirmed, arrives against a long-running argument about how much Meta's automated campaign products reveal. Meta has consolidated its sales tools under the Advantage+ brand, which hands budget, audience and placement decisions to its systems. In May 2025 Meta set out a Marketing API overhaul that removed separate workflows for Advantage+ shopping campaigns and allowed Advantage+ Catalog Ads, manual ads, Shops ads and localized catalogs to sit within one campaign structure.

Van der Hallen has been one of the voices questioning that consolidation. In November 2025 PPC Land reported on advertiser skepticism toward Advantage+ automation, quoting his view that consolidated campaigns can widen reach without improving results: "Reach expands, but impact doesn't follow." That article described critics' difficulty in telling whether performance shifts came from creative fatigue, audience saturation, competition or changes to the algorithm.

Measurement itself has also been contested. A former Meta product manager alleged in August 2025, in a complaint to the London Central Employment Tribunal, that Meta counted shipping fees and taxes as revenue when calculating return on ad spend for Shops ads, inflating the figure by roughly 17% to 19%. Meta declined to comment at the time. The allegation concerns a different product, but it explains why new conversion value metrics without published definitions draw scrutiny from media buyers: the figure is only as useful as the rules behind it.

Meta has also been changing the inputs behind its reported conversions. The company announced on October 13, 2025 that its Ads Insights API would drop 7-day and 28-day view-through attribution windows from January 12, 2026. On March 3, 2026 it rewrote click attribution so that only link clicks count toward click-through conversions for website and in-store sales, with likes, shares and saves moved into a separate engage-through category. Product attributed orders in the new panel will presumably follow whichever attribution setting the campaign uses, but the post does not confirm this.

The catalog push ahead of the holidays

Meta has made several catalog-related changes in recent months. Dynamic media was switched on by default for new Advantage+ Catalog ads created through the Marketing API from September 1, 2025, with enforcement reaching 100% by October 20, 2025. More recently, Meta told advertisers it will turn on product browsing in existing Facebook and Instagram ads on October 28, 2026 unless they opt out, citing a 3% average conversion gain from an experiment across about 117,700 advertisers. In that case, a media buyer, David Herrmann, asked Meta to add a column showing how much product browsing contributes to results.

The timing of the reported panel is notable for the same reason. Black Friday falls on November 27, 2026, and retailers tend to restructure feeds and budgets in the weeks before. Product-level performance data inside Ads Manager would give them a native view of which items are absorbing spend during that window, rather than an export-and-join process built outside the platform.

What commenters reported

Five comments were visible on the post when the capture was made. Three of them add information.

Angelos Perlegkas, a fractional digital marketing lead, asked: "So i guess we can finally see what catalog producst the algo favors in our campaign, correct?" Van der Hallen replied: "Yes correct." That exchange compresses a distinction worth noting. The panel, as described, ranks products by their outcomes: what they spent, how often they were clicked, what they sold. It shows the result of delivery decisions rather than the logic the delivery system uses to pick products, which Meta does not disclose. A product with high spend has been shown often, but the panel does not explain why.

Zeenat Latif, a paid media specialist, wrote that "Granular product level reporting in Advantage+ catalog campaigns exposes exact spend and conversion distribution, enabling sharper feed optimizations and targeted creative iterations without relying on external analytics." The comment refers specifically to Advantage+ catalog campaigns, which offers some indication of where the view has been seen, though it is a commenter's characterization rather than a statement of eligibility.

The most practically significant observation came from a commenter shown as Liam A., who works in performance marketing: "Noticed this today, interestingly it's treating sitelinks as 'products' for the purpose of this view." Sitelinks are additional links that advertisers can attach to ads, pointing to specific pages on their site. If the panel counts them as products, then rankings in accounts using sitelinks may mix catalog items with non-product destinations. The comment provides independent confirmation that the view appeared in at least one other account today, and it also identifies a behavior that could affect how the data is read. The post's author did not respond to that comment in the capture.

What the data could change

For retailers with large catalogs, product-level spend has been one of the most requested pieces of information about Meta's dynamic formats. The usual workaround has been to split catalogs into product sets and run them in separate ad sets, accepting a loss of the consolidation Meta recommends in exchange for visibility. A native per-product view, filterable by ad set as the post states, could reduce the need for that split.

Several caveats remain. The panel reports what happened inside Meta's own attribution, not incremental sales, and incrementality testing would still be required to establish whether a product's attributed orders would have occurred without the ads. Without published definitions, comparisons between "attributed orders" and "purchases" for the same product cannot be interpreted with confidence. And if sitelinks are being counted as products, as one commenter reports, the rankings may need cleaning before they can be used.

The feature's scope, rollout status and metric definitions remain to be confirmed by Meta.

Timeline

Summary

Who: Meta, whose Ads Manager interface is affected; Bram Van der Hallen, the Meta Ads specialist at Edge.be who reported the change on LinkedIn; and advertisers running product catalog campaigns on Facebook and Instagram. Commenters Angelos Perlegkas, Zeenat Latif and Liam A. added observations.

What: A "Top products in your campaign" panel in Ads Manager's performance charts that ranks catalog products by seven metrics, from amount spent and clicks to purchases and attributed order value, with a link to a fuller "Product insights" dashboard and an ad set filter. Meta has not published documentation, and one commenter reports the view counts sitelinks as products.

When: Reported today, October 22, 2026. The rollout date and status are not stated in the post.

Where: Meta Ads Manager, for product catalog campaigns. The post does not specify markets.

Why: Meta's catalog formats have reported results at the ad level, leaving advertisers to rebuild product-level performance through the API and external analytics. Per-product spend and conversion data inside Ads Manager would change how retailers assess feeds and budgets ahead of the holiday season, provided the metric definitions hold up.