Canada's Top Podcasts: Triton Digital unveils July 2024 ranker results

Triton Digital, a leading technology and services provider in the digital audio industry, this week released the Canada Podcast Ranker for July 2024. The report, which covers the period from July 1 to July 28, 2024, offers insights into the most popular podcasts and networks in Canada, based on data collected through Triton's Podcast Metrics measurement service.

The Canada Podcast Ranker provides valuable information for content creators, marketers, and industry professionals by highlighting trends in podcast consumption across the country. This monthly report includes rankings for overall podcasts, Canada-originated French-language podcasts, and Canada-originated English-language podcasts, as well as a breakdown of top sales networks.

According to the July 2024 ranker, Dateline NBC, produced by NBCUniversal News Group, maintained its position as the top-ranked podcast overall in Canada. This true crime podcast has consistently attracted a large audience, demonstrating the enduring popularity of the genre among Canadian listeners.

In the category of Canada-originated French-language podcasts, Le Radiojournal, produced by Radio Canada, held onto the top spot. Alexandre Moranville-Ouellet, a podcast from QUB, climbed to the second position, while Les chroniques financières du 98,5, produced by Cogeco Media, secured the third place. These rankings highlight the diverse content preferences of French-speaking podcast listeners in Canada, ranging from news updates to financial discussions.

For Canada-originated English-language podcasts, CBC/Radio-Canada dominated the top three positions. Front Burner remained at number one, followed by The World This Hour at number two, and The Current at number three. This strong showing by CBC/Radio-Canada underscores the public broadcaster's significant role in producing popular podcast content for English-speaking Canadians.

The report also provides insights into the performance of podcast sales networks. SiriusXM Podcast Network claimed the top spot on the Top Networks Report with an impressive 3.34 million average weekly downloads. Wondery Network secured the second position with 1.77 million average weekly downloads, while CBC/Radio-Canada rounded out the top three with 1.50 million average weekly downloads.

July 2024 saw several new entries to the top-ranked podcasts list. Notable debuts included Cancelled with Tana Mongeau from Audioboom, Come by Chance from CBC/Radio-Canada, and Hysterical from Wondery Network. These new additions to the ranker reflect the dynamic nature of the podcast industry and the continuous emergence of fresh content that resonates with Canadian listeners.

In the Canada-originated French-language category, new entrants included Les anti-pods de la lutte from QUB and Le condensé des Amateurs de sports from Cogeco Media. For Canada-originated English-language podcasts, Tested from CBC/Radio-Canada made its debut on the ranker. These new entries demonstrate the ongoing creativity and diversity within the Canadian podcast production landscape.

Triton Digital's Canada Podcast Ranker is based on a robust methodology that aligns with industry standards. The company's Podcast Metrics measurement service is certified by the IAB Tech Lab as complying with Version 2.1 of the IAB Podcast Measurement Technical Guidelines. This certification ensures that the data provided in the ranker is reliable and consistent, eliminating inconsistencies that can arise from self-reported data or varying measurement practices.

The ranker uses a 4 or 5-week reporting period that aligns closely with calendar months, running from Monday to Sunday. This approach improves the ability to track trends by minimizing the impact of varying month lengths and other factors that can affect media consumption patterns.

For podcast publishers and networks, participation in the Canada Podcast Ranker offers valuable exposure and benchmarking opportunities. Any sales network or publisher with an audience in Canada is eligible to participate, provided they opt-in for measurement through Triton's Podcast Metrics service.

To make the data more accessible and user-friendly, Triton Digital has made the Canada Podcast Ranker available on an interactive website at www.TritonRankers.com. This platform allows users to easily navigate monthly performance trends and filter results by podcast category, sales network, and time period. This level of interactivity enables industry professionals to derive more nuanced insights from the data and track changes in podcast popularity over time.

The release of the July 2024 Canada Podcast Ranker comes at a time when the podcast industry continues to evolve rapidly. With new shows constantly emerging and listener preferences shifting, these monthly reports provide a valuable snapshot of the Canadian podcast landscape. They offer content creators, advertisers, and industry analysts crucial data to inform their strategies and decision-making processes.

Key facts from the July 2024 Canada Podcast Ranker

• Reporting period: July 1 - July 28, 2024
• Top overall podcast: Dateline NBC (NBCUniversal News Group)
• Top Canada-originated French-language podcast: Le Radiojournal (Radio Canada)
• Top Canada-originated English-language podcast: Front Burner (CBC/Radio-Canada)
• Top sales network: SiriusXM Podcast Network (3.34M average weekly downloads)
• Notable debuts: Cancelled with Tana Mongeau, Come by Chance, Hysterical
• Measurement standard: IAB Podcast Measurement Technical Guidelines v2.1
• Interactive ranker available at www.TritonRankers.com