Tremor Video DSP this month announced that has expanded the connected TV (CTV) capabilities featuring data partnerships. Tremor Video DSP says it has an exclusive partnership with Alphonso, enabling brands to reach more than 34 million viewing households on any device or platform on a one-to-one level.
According to Tremor Video, additionally, through its partnership with Dstillery, brands can layer their own data with a custom audience-building algorithm to discover new customers and extend their reach.
Tremor Video DSP is expanding its CTV offerings as Taptica, its parent company, recently announced its acquisition of RhythmOne. Once the deal closes in early April, the combination of Tremor Video DSP and RhythmOne will create one of the largest video advertising companies in the industry with even greater access and reach into the CTV market due to the historical YuMe by RhythmOne offering.