Criteo achieves industry-leading accreditation for Retail Media measurement

Criteo this week announced its first-ever accreditation from the Media Rating Council (MRC). The MRC has validated Criteo's measurement systems for display rendered impressions and clicks across desktop, mobile web, and in-app environments.

This accreditation covers both of Criteo's retail media platforms, Commerce Max and Commerce Yield, for Onsite Sponsored Products and Onsite Display Ads.

The MRC accreditation process included a review of Criteo's General Invalid Traffic (GIVT) detection tools. These tools provide greater assurance to marketers that the platform can be trusted.

"Retailers, brands and agencies can now have the confidence this MRC-accredited measurement solution provides in helping them navigate the booming retail media space," noted George W. Ivie, Executive Director and CEO of the MRC.

This MRC accreditation is a significant milestone in the rapidly developing field of retail media. It provides a mark of quality and transparency, which is increasingly important for advertisers as they seek reliable metrics for their digital campaigns.

"This accreditation is a significant step forward in the maturation of retail media, and Criteo couldn't be prouder of this accomplishment," said Brian Gleason, Chief Revenue Officer at Criteo. "An industry-grade seal of approval reinforces our ability to deliver the highest quality, most accurate measurement for our clients to advance their retail media strategies."