Like PPC Land? Subscribe our free email newsletter. Follow us in Google News, in Twitter or in Apple News.
Eyeota just announced today that secured $12.5 million in Series B funding. Eyeota is an audience data with more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas. The new funding will be used to support product development and expand its team, said the company.
Eyeota’s Series B funding follows a year of steady growth in all regions, accelerated by the company’s expansion into North America. The widespread demand for audience data activated in advertising and marketing has expanded the global marketplace, which Eyeota uniquely serves through a strategy of local market development and activation of unique, regional data acquired both offline and digitally.
The round of funding was led by Jolt Capital SAS, regulated by the Autorité des Marchés Financiers (AMF), that specializes in growth capital technology investing. Additional existing and new investors that contributed to this round include Project A Ventures and Qualgro, a venture capital firm that invests in B2B companies in data and SaaS, with regional or global growth potential.
“The advertising and marketing disciplines are driving a significant expansion in how data is applied from traditional targeting to custom segmentation, creative personalization, A/B testing and AI,” said Kevin Tan, CEO, Eyeota. “This new round of funding allows us to enrich our audience and supply solutions as well as provide us the opportunity to scale our operations with new data, new products, and to strengthen our presence across each region through strategic hires and new partnerships.”