Google expands support for AMPHTML creatives in DV360
Google this week announced expanded support for AMPHTML creatives in DV360 over the next few weeks.
![](https://ppc.land/content/images/2023/08/https-3A-2F-2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com-2Fpublic-2Fimages-2F70e98334-37a6-4557-8bc0-5b81339fc864_4000x2400-1.png)
Image creatives will auto-convert for AMP inventory, and AMPHTML creatives will soon be able to serve across more inventory, including non-AMP pages.
Google says If an image creative serves on AMP inventory, it will be auto-converted into an AMPHTML creative in order to render quickly and correctly on the page.
As of January this year, 12% of all display ads were AMP ads.